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If You Invested in These 4 Fitness Stocks Ahead of the Last New Year, Here’s How Much You’d Have

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If You Invested in These 4 Fitness Stocks Ahead of the Last New Year, Here’s How Much You’d Have

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Fitness engagement in 2024 has been much more dynamic than it was pre-pandemic. According to ABC Fitness, there was a significant increase in gym check-ins on its platforms in the first quarter of this year compared with the first quarter of 2023. Check-ins were up 60% in traditional gyms, and fitness studios and boutiques saw a 22% jump.

This year, bigger brands have had consistently solid earnings, and many fitness-related stocks are up substantially as Americans continue to appreciate the importance of exercise for their body, mind and social health — especially around the new year.

Here’s what you would have now if you invested $1,000 in four fitness stocks on the last trading day of 2023.

Also see five types of stocks to give as gifts during the holidays.

Planet Fitness (PLNT)

  • Dec. 29, 2023, closing price: $73.00
  • Nov. 29, 2024, closing price: $99.55
  • Value of $1,000 invested on Dec. 29, 2023: $1,363.70

There is no other fitness brand that has been talked up and about as much as Planet Fitness in 2024. The New Hampshire-based business is one of the largest and fastest-growing fitness franchises in the world by number of locations and club members.

“Planet Fitness has proven itself to be one of Wall Street’s most sustainable fitness stocks after consistent revenue-beating quarterly performances drew significant investor confidence amid a rally that’s pushed the stock more than 35% higher in 2024,” said Maksim Manturov, head of investment research at Freedom24.

Third quarter 2024 results saw increases in total revenue, systemwide sales and net income. If you bought stock in Planet Fitness on Dec. 29, 2023, you would have paid $73 per share. At the end of November 2024, the stock was selling slightly under $100.

Peloton (PTON)

  • Dec. 29, 2023, closing price: $6.09
  • Nov. 29, 2024, closing price: $10.34
  • Value of $1,000 invested on Dec. 29, 2023: $1,697.87

“The comeback story of the year can be found with Peloton, which has soared more than 65% in 2024 thanks to the company turning a corner following severe post-pandemic sustainability struggles,” Manturov said. “With the appointment of a new CEO, confidence is high that Peloton’s commitment to fitness innovation will see the stock make inroads towards recapturing its former glories on Wall Street.”

Since plunging below $3 to record lows in May, Peloton’s stock has more than tripled. With a 69% gain from Dec. 29, 2023, through Nov. 29, 2024, the stock outperformed the overall markets during that time. For investors who had only witnessed the shares decline since early 2021, Peloton’s 2024 price action is a pleasant surprise.

Lululemon (LULU)

  • Dec. 29, 2023, closing price: $511.29
  • Nov. 29, 2024, closing price: $320.66
  • Value of $1,000 invested on Dec. 29, 2023: $627.16

Not all fitness giants have experienced a profitable year. That loss doesn’t look too promising, but the company does. Lululemon has been plagued by problems this year, including unexpected underperformance in the Americas and the failed launch of its Breezethrough leggings.

However, things may be looking up. The company reported third quarter fiscal 2024 earnings in early December, boasting a 9% increase in revenue. For fiscal 2024, the company raised its revenue and earnings guidance — providing a boost to the stock.

Garmin (GRMN)

  • Dec. 29, 2023, closing price: $128.54
  • Nov. 29, 2024, closing price: $212.60
  • Value of $1,000 invested on Dec. 29, 2023: $1,653.96

One of the leaders in GPS navigation devices and wearable technology, Garmin has enjoyed a prosperous 2024, thanks to the growing demand for fitness trackers, heart rate monitors and smartwatches. Prospective investors might be wondering whether the company has hit its peak, but having fingers solidly in the fitness, outdoor, automotive, marine and aviation pies should reward shareholders nicely in 2025.

“Fitness smartwatch manufacturer Garmin has enjoyed a strong year thanks to innovations across the many sectors the firm serves. With the recent rollout of runway safety technology proving to be an award-winning technology, the firm’s strong stock market performance will be sustained thanks to its wider innovation pipeline,” Manturov said.

In third quarter, Garmin posted a net sales increase of 24% year over year, while its reported earnings per share increased 41% from the year prior.

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