Images of the Day: cdf Beauty joins in the Global Shopping Festival fun

Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

HONG KONG, CHINA. The good times are back for cdf Beauty at Citygate Outlets in Tung Chung, Lantau Island, writes Martin Moodie. This usually frenzied outlet mall fell eerily quiet during the pandemic. But over recent months the number of Mainland Chinese shoppers – crucial to Citygate’s performance – has risen steadily.

To help stimulate spending, cdf Beauty is participating in China Duty Free Group’s Global Shopping Festival, a month-long shoppping extravaganza across the world number one travel retailer’s entire online to offline estate.

As reported, the Global Shopping Festival campaign celebrates the all-important May Day holiday period (kicking off with May Day itself on 1 May). The scenes I snapped during a traditionally quiet period just before closing last evening make encouraging viewing but later this week expect the action to really heat up. ✈