Imaginuity Cindy virtual shopping bestie drives online and physical traffic for JLL Retail — Retail Technology Innovation Hub

“We carefully crafted her appearance, focusing on every detail from her glowing complexion to her chic hairstyle, ensuring she’s easily recognisable across all platforms,” says Ashlyn Booth, EVP and Director of Property Marketing at JLL.

“But it’s not just her looks that make Cindy stand out – it’s her vibrant personality. With her infectious voice and charming manner, she’s here to spill the tea on all things fashion and trends.”

“Think of her as your ultimate style guru, always ready to dish out the hottest info while rocking everything from cozy athleisure to the latest seasonal must haves.”

Cindy was brought to market through a multi-platform social campaign.

One month post launch, year-over-year online website sessions across participating shopping centres has increased by 500%, new site users by more than 1,000% and page views by nearly 500%.

“Cindy is now an integral part of each centre’s website presence and social media strategy, giving these important platforms a fresh new voice and personality that will build engagement with shoppers,” says Corbett Guest, President and Chief Strategy and Innovation Officer ar Imaginuity.

“We have been developing innovative marketing technology solutions for shopping centres for over 20 years.”

“Our Pylot platform enables centres to launch highly scalable websites fast and Cindy will enhance the user experience and drive engagement of these sites through timely content focused on the latest trends, deals, and shopping centre goings on.”