In-Game Fashion Collections

DKNY and Roblox have announced a new collection of exclusive virtual fashion products that will help players to don their favorite styles when playing the pastime. The launch will see the virtual fashions available via the Dubit in-game retailer where players can choose from styles in the DKNY Heart of New York collection alongside 20 unique pieces only available on the digital platform. Just over 10,000 units of a specialty DKNY item have been exclusively reserved for Roblox players, which can be accessed by simply redeeming via the aforementioned shop.

CCO at Dubit commented on the DKNY and Roblox collaboration saying, “We’re honored to take DKNY into Roblox, creating an exclusive range for their Heart of New York launch. This initiative underscores the potential of virtual merchandise as a genuine and engaging way for brands to resonate with the digitally native audience.