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Innovators explore latest 3D tech at CLO Virtual Fashion summit

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Innovators explore latest 3D tech at CLO Virtual Fashion summit

This year’s event, which featured panel discussions, interactive booths, and presentations, highlighted the potential of CLO’s digital ecosystem to streamline design processes and drive innovation. Credit: CLO Virtual Fashion.

Leading fashion brands and retailers, including Marks and Spencer (M&S), Tom Tailor, s.Oliver, Fjällräven, and Vaude participated in CLO Virtual Fashion’s Munich User Summit, which focused on enhancing collaboration and efficiency in 3D fashion design workflows.

This year’s event, which featured panel discussions, interactive booths, and presentations, highlighted the potential of CLO’s digital ecosystem to streamline design processes and drive innovation.

Intersport’s Etane Ebako delivered one of the main presentations and shared how CLO’s 3D assets improved communication between designers and buyers, enabling quicker decisions.

“Working with 3D assets made it super easy for our designers and PLMs to visually communicate ideas with buyers who aren’t as creatively inclined,” Ebako said.

Another highlight was a panel on brand-vendor collaboration within the CLO Ecosystem, featuring industry insights from Joana Sousa (3D lead at FSM), Jessica Lee (president at Unifi3D), and Pedro Dias (owner of Jadifex). These discussions underlined the importance of collaboration between brands and vendors in the CLO Ecosystem.

Lisa Kohlert, CLO Europe’s VP of business development said: “It has been inspiring to see so many users engage in conversations and share their success stories. Our main aim was to bring the 3D community in Europe together to drive innovation through collaboration.”

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CLO Virtual Fashion CEO Simon Kim addressed the new paradigm of co-creation and its correlation with the value of digital assets at every stage of the value chain, stating: “In the wake of post-pandemic disruptions, the rapid acceleration of digitalisation has prompted companies to recognise the true value of 3D. The question now arises: What is the true worth of your digital garment?”

In 2022 CLO Virtual Fashion invested in PixelPool, a developer of 3D software solutions for the apparel retail industry.


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