Inside Samsung Galaxy and Designer Colin LoCascio’s AI-Powered New York Fashion Week Experience

On Thursday night, the eve of New York Fashion Week, Vogue hosted an event that celebrated the daring possibilities of new technologies in fashion: an opening party for “The Movement of Design,” a new immersive experience developed by Samsung Galaxy in collaboration with fashion designer Colin LoCascio. Inside the buzzing SoHo space, guests were greeted by an exhilarating symphony of lights, sounds, and creativity. The walls were transformed into a canvas for LoCascio’s whimsical sketches, vividly projected on large screens, while a cutting-edge AI experience awaited just beyond the open bar—creating a playground where fashion seamlessly collided with high-tech innovation. The DJ and model Mona Matsuoka span records in a look from Locascio’s spring-summer 2024 collection, just across from a curated display of the designer’s most iconic gowns. The room was filled with fashion mavens and tech enthusiasts from every corner of both industries.

The main draw of the experience—which is open to the public on September 6th and 7th—is a dimly lit room flanked by a giant screen, showcasing the Samsung Galaxy’s advanced AI capabilities. Using motion sensors, the technology tracks your hand movements to create designs using LoCascio’s vibrant motifs. With each wave, the screen blossoms with various animations: rows of flowers, splashes of spray paint, and whimsical doodles. The grand finale is a photo of you in front of your artwork, captured on the Samsung Galaxy Z Flip6—a phone that folds to allow a hands-free, back camera selfie. Outside the room, rows of tablets enable visitors to further personalize their photos.

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According to LoCascio, innovations like these have transformed his artistic process. “I draw one flower, and AI populates the screen with multiple graphics, so in a sense, my thoughts are now having thoughts,” he explained. “This allows me to take that inspiration and integrate it into my designs, pushing me beyond the boundaries I once set for myself, encouraging me to step outside of my own limitations. Not to mention the sustainability aspect, reducing the need for physical samples. Designers can now experiment with color, scale, and proportions digitally before ever making a physical sample.”

“The Movement of Design” is free to visit at 120 Greene Street in New York City on September 6th and 7th.