Introducing the Vogue Business 100 Innovators: Class of 2024

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2024 has so far seen the undoing of luxury e-commerce, more elections than any other year in history and an Oasis reunion. What will the future bring? It’s the question we set out to answer every year at Vogue Business with our 100 Innovators list.

The list comprises 100 tech masterminds, sustainability leaders, entrepreneurs, beauty pioneers and industry changemakers selected by the Vogue Business editorial team for their success and potential in shaping the best possible version of what’s to come. The aim is to shine a spotlight on these pioneers, many of whom normally fly under the radar.

This group of wildly talented figures paints an exciting picture: a retail landscape that is playful and flexible, a new generation of agile technology, genuinely reactive products and empathetic company practices. If our class of 2024 can achieve even half of what they’re planning, the world will be a better place.

Read on to find out who they are and how they’re going to shake up the industry.

Tech innovators

You could argue that human involvement in the future of technology matters now more than ever. As generative AI takes hold and long-held promises about the potential of automation come into fruition, the people behind the scenes at startups and fashion brands experimenting with new tools are the ones shaping how we’ll interact with technology from here on out. It’s no small task. These innovators are rethinking our relationships with brands and technology, challenging perspectives and taking spaces like gaming and the metaverse to new places. From founders to big tech agitators and brand leads, these are the people determining the future of fashion tech. Discover the full list here.

Sustainability thought leaders

What fashion needs to do for the planet is clearer than ever. Making it happen is the hard part. This year’s sustainability innovators are the ones challenging the status quo, championing voices throughout the supply chain and working tirelessly to encourage the industry and the environment to coexist — and to uplift people within the ecosystem rather than leave some behind. Above all, these are the people offering hope, optimism and inspiration in an industry that has plenty of work to do. Discover the full list here.

Entrepreneurs and agitators