Is This How We’ll Dress in 2025?

“After years of quiet luxury, I think we will start to see a shift in the pendulum swinging back toward an era of maximalist dressing. Big, loud prints, colors, and rich textures will return to our wardrobes. On the runways, we’ve already seen designers like Prada leaning into sequins and Chloé embracing boho frills and flowers. And of course, the master of maximalism, Alessandro Michele, is already bringing it back in his debut for Valentino. Fashion is about to get exciting again—and I can’t wait to see how it unfolds.”—Julie Tong, Senior Commerce Content Lead

“Cynthia Merhej has been designing for years, but in 2024, she really gained momentum as far as visibility is concerned. Championed by women like Chloë Sevigny and Caroline Polachek, Merhej makes romantic pieces that are largely informed by her upbringing in Beirut and her family’s history–both her mother and great-grandmother were couturiers. In 2025, you’ll also be seeing her work on the big screen. She collaborated with costume designer Miyako Bellizzi on the costumes for Sevigny’s next film, an adaptation of Bounjour Tristesse. Merhej’s star is very much on the rise and no doubt 2025 will be spectacular for her.”—BB

“This was already underway in 2024, but in 2025, I think people are going to lean more heavily into camp as a reaction to the political and cultural dissonance all around us. We’re living in a moment where it can feel like nothing makes sense, where Americans can’t even agree on basic elements of what makes up reality, and camp is a reaction to that—a way to cope with (and perhaps resist) the absurdity of modern life by making things even more absurd.”—Izzy Grinspan, Digital Director

“OK, hear me out. With fashion’s simultaneous obsession with sportswear and prep, I’ve been seeing varsity jackets all over the place. And you know what these jackets usually feature? Patches. Patches in the form of varsity letters, logos, and the like. As my colleague Brooke pointed out, fashion is leaning much more into individualism these days, from bag charms to unique headwear. So it feels only natural that personalizing our clothing will come next. Even the pop stars are getting on board, with artists like Taylor Swift and Kacey Musgraves throwing in personalized patches with their themed album packages. Mark my words: In 2025, everyone will be wearing so many of these accessories that they’re gonna look like well-decorated Girl Scouts.”—Joel Calfee, Editorial and Social Media Assistant

“I’m thinking that with the return of the belt, whether cinched or layered, 2025 will see the return of the XL buckle—somewhere between Phoebe Philo’s Celine and a low rodeo hip belt a la Britney Spears in the early 2000s. Get ready to buckle up!”—Miguel Enamorado, Accessories Director

“On TikTok, there’s one designer whose name I have been seeing nonstop and it’s Isabel Marant. The girls are obsessed! I predicted her infamous sneaker wedges would make a comeback (and they truly have, especially amongst the Gen Z fashion set on social media), but it appears that her entire aesthetic and brand is also on the rise. With the bohemian look coming back into the mainstream, this comes as no surprise. But I’m expecting there to be a major demand for her vintage pieces from older runway shows—so make sure to rush over to The Real Real and snag some now before prices skyrocket.”—Tara Gonzalez, Senior Fashion Editor