I’ve covered Black Friday for 5 years — these are the early deals you want to shop before they sell out

Even though the sale doesn’t officially start until Nov. 29, some of the best early Black Friday deals are already live. That means you should start shopping right now — great discounts typically sell out quickly, so start adding items to your cart and checking out to get ahead of the game.

I’ve been covering Black Friday and Cyber Monday at NBC Select for five years, so I know how to find sales that are actually worth shopping. Below, I rounded up the best early Black Friday deals so far, each of which is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months. I’ll update this list daily to highlight new discounts, accurate prices and additional promos.

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I found, vetted and wrote about every deal I recommend below. I worked with NBC Select editors to finalize the live list, which I’m frequently updating leading up to Black Friday to reflect the most up-to-date prices.

LifeStraw Peak Series Personal Water Filter

4.8-star average rating from 1,413 reviews on Amazon

Take this personal water filter with you while hiking and camping, or pack it in your emergency kit. It removes bacteria, parasites, microplastics and other impurities like dirt from water when you drink through it, according to the brand. You can use it to filter up to 1,000 gallons of water before needing a replacement.

Amazon Fire TV Stick 4K

4.7-star average rating from 43,404 reviews on Amazon

Lowest price ever

You can watch shows and movies across streaming services once you plug Amazon’s Fire Stick into your TV’s HDMI port. You can also download music apps and play Xbox games without a console via cloud gaming. The TV stick comes with an Alexa Voice Remote.

Philips Sonicare ProtectiveClean 5100 Electric Toothbrush

4.6-star average rating from 17,040 reviews on Amazon

The electric toothbrush has many features dentists told us to look for while shopping, including a pressure sensor, a two-minute timer and a brush head replacement indicator. It has three brushing modes and up to 14 days of battery life on a single charge.

Kasa Smart Plug Mini 15A

4.5-star average rating from 22,586 reviews on Amazon

Lowest price ever

Plug gadgets like lamps, fans and Christmas lights into these smart plugs to control them using your voice or via Kasa’s app. The app also lets you set on/off schedules. The plugs are compact, so they don’t block outlets above or below them, according to the brand.

JBL Clip 5

4.7-star average rating from 685 reviews on Amazon

Lowest price ever

The newest JBL Clip model is one of our favorite Bluetooth speakers because it has a built-in carabiner, making it easy to attach to bags, bikes, belt loops and more. The speaker offers up to 12 hours of battery life on a single charge and has an impressive sound quality for its small size. It’s also water-resistant, so you can use it at the beach or pool, as well as in the bathroom.

Apple AirPods Pro 2

4.6-star average rating from 10,765 reviews on Amazon

I use these wireless earbuds daily while running, commuting and taking calls. They offer three listening modes: active noise cancellation to fully block out sounds, transparency mode to hear the world around you and adaptive audio, which blends the two. The water-resistant earbuds come with four pairs of silicone tips to customize their fit and a USB-C charging case. You can also use them to perform a hearing test.

Crest 3D Whitestrips Professional Effects Plus

4.6-star average rating from 3,583 reviews on Amazon

These whitening strips are coated with hydrogen peroxide, an ingredient that helps remove stains from your teeth, and they have a non-slip grip so they don’t fall off while you’re wearing them. This pack comes with enough strips for 22 45-minute treatments and two one-hour express treatments.

Tile Mate

4.2-star average rating from 1,301 reviews on Amazon

Lowest price ever

Attach the Tile Mate to your keys or put it inside bags to keep track of where they are. The device pairs with the brand’s app, which shows you its location on a map and lets you ring it so you can follow the sound. The water-resistant tracker can also help you find your phone — just press its center to make it ring, even when it’s on silent mode.

Samsonite Evolve SE Hardside Expandable Luggage Set

4.5-star average rating from 587 reviews on Amazon

Lowest price ever

If you’re traveling for the holidays or have a vacation in your future, you might need a new luggage set. This one from Samsonite comes with a 20-inch carry-on bag and a 24-inch checked bag, which have a hard exterior shell and spinner wheels. The suitcases have dual-sided zipper mesh dividers and built-in luggage locks.

Bissell Little Green Machine

4.5-star average rating from 90,452 reviews on Amazon

Many NBC Select staffers swear by this upholstery and carpet cleaner, which is at its lowest price since 2019. “It’s so satisfying yet appalling to see how much dirt it pulls out of my rugs and the fabric on my couch,” says Rebecca Rodriguez, NBC Select editorial operations manager. The cleaner has two 48-ounce tanks — you fill one with water and cleaning solution and the other collects dirty water. The appliance is lightweight, so you can tote it around your home or bring it outside to clean the car.

Lego Art The Fauna Collection

4.9-star average rating from 109 reviews on Amazon

Lowest price ever

Legos are the ideal gift for the crafter or DIYer in your life. This set comes with all the pieces your giftee needs to build two colorful macaw parrots. Once constructed, the birds are meant to be hung on a wall, acting as 3D artwork for your loved one’s home.

Levoit Core 300-P White Air Purifier

4.7-star average rating from 121,750 reviews on Amazon

Lowest price ever

Using an air purifier is one of the best ways to improve air quality in your home, especially if you’re concerned about allergies, smoke or odors. This Levoit model is one of our favorites. It cleans the air in rooms up to 1,095 square feet. The appliance has a HEPA-grade filter and is virtually silent when you turn on sleep mode.

Biodance Bio-Collagen Real Deep Mask

4.3-star average rating from 7,926 reviews on Amazon

“This sheet mask makes my face so glowy and hydrated,” says Rodriguez. “I love watching it go opaque to transparent as the serum seeps into my skin.” It’s made with oligo-hyaluronic acid, which moisturizes skin, and collagen extract, which helps refine large pores and reduce the appearance of fine lines and wrinkles, according to the brand.

iRobot Roomba Combo i5+

4.0-star average rating from 19,297 reviews on Amazon

This robot vacuum can also mop your floors, emptying itself in the included charging dock as needed. The machine connects to a companion app, which lets you set cleaning schedules, get real-time updates or start cleaning remotely. It’s also compatible with Amazon Alexa voice commands.

Kiehl’s Ultra Facial Cream

4.6-star average rating from 3,749 reviews on Amazon

Kiehl’s Ultra Facial Cream is one of our favorite moisturizers and a constant in my skin care routine. It’s made with squalane, which hydrates the skin barrier and has a lightweight, non-greasy feel. The cream absorbs seconds after I apply it, so it’s ideal to wear under makeup.

Keurig K-Elite Single-Serve Coffee Maker

4.7-star average rating from 62,017 reviews on Amazon

You can make between 4 and 12 ounces of coffee in less than a minute with Keurig’s single-serve machine, which has a 75-ounce removable water reservoir. It comes with iced coffee and strong brew settings, plus you can use it to dispense hot water. The coffee maker also lets you control its temperature and program it to brew at a specific time each day. Its drip tray is removable to fit taller travel mugs.

BrüMate Era Tumbler

4.6-star average rating from 447 reviews on Amazon

Lowest price ever

The BrüMate Era is one of the best dishwasher-safe water bottles I’ve tested this year due to its unique straw and lid. You can turn the stainless steel straw to lock it in different positions, letting you open it to sip, close it so it doesn’t leak or remove it from the lid to clean. The insulated 40-ounce tumbler keeps still and carbonated beverages cold for up to 24 hours, according to the brand. It also has a handle and fits in most cup holders.

PlayStation 5 Console

4.7-star average rating from 8,799 reviews on Amazon

Lowest price ever

“The PlayStation 5 is a core part of my home entertainment set up, letting me play video games and watch my 4K Ultra Blu-rays in one simple package,” says Josh Rios, NBC commerce video producer. “I couldn’t ask for anything more.” This bundle comes with the Astro’s Playroom game pre-installed, a DualSense wireless controller, a disc drive and cables you can use to connect it to your desktop or a TV. The console supports haptic feedback, adaptive triggers and 3D audio technology.

Liquid I.V. Hydration Multiplier

4.6-star average from 149,036 reviews on Amazon

Lowest price ever

Liquid I.V. is one of my favorite electrolyte powders to drink before a long run or hot yoga class. It comes in single-serve packets, making it easy to throw in my gym bag, and the powder quickly dissolves into water when I mix it well. Liquid I.V. is also available in various flavors, so you can pick one that best aligns with your preferences — my favorites are Lemon Lime, Strawberry Lemonade and Tropical Punch, which are currently on sale.

Bissell CrossWave 3888A Wet-Dry Vacuum

4.3-star average rating from 25,319 reviews on Amazon

This corded appliance lets you vacuum and wash floors simultaneously. You can use it on rugs and hard floors like wood and tile, plus it’s easy to maneuver around furniture thanks to its swivel steering head. The floor cleaner has two tanks to keep fresh and dirty separate. After you use it, it runs through a self-cleaning cycle.

Amazon Kindle

4.3-star average rating from 307 reviews on Amazon

Lowest price ever

Amazon’s newest Kindle is the lightest and most compact model yet; it has faster page turns and brighter front light at its max setting. The e-reader, which has a 6-inch glare-free display, offers up to six weeks of battery on a single charge.

Garmin Venu Sq 2 GPS Smartwatch

4.5-star average rating from 1,119 reviews on Amazon

Lowest price ever

Garmin makes some of our favorite smartwatches, and this one offers up to 11 days of battery life on a single charge. It helps you monitor health data like heart rate, track workouts and evaluate sleep patterns — all this information gets stored in Garmin’s companion app. The watch also offers text and call notifications and has a bright, easy-to-read display.

Our Place Always Pan 2.0

4.6-star average rating from 37,638 reviews at Our Place

Lowest price ever

Our Place’s Always Pan is one one my most-used pieces of cookware. The 10.5-inch pan is covered in a nonstick ceramic coating, oven-safe up to 450 degrees Fahrenheit. The pan comes with a steamer basket that doubles as a colander, a beechwood spatula that nests on the handle and a lid with a cool-touch knob.

Oura Ring Gen3 Horizon

4.3-star average rating from 2,318 reviews on Amazon

Lowest price ever

“The Oura Ring 3 is a great fitness tracker for people who can’t stand the idea of a bulky watch around their wrist,” says NBC Select reporter Harry Rabinowitz, who tested it for four months. “It’s sleek and minimal, and one of the most comfortable ways to track your sleep, in my experience.” The Oura Ring pairs with a companion app, which gives you detailed insights into fitness, health and sleep metrics. It’s water-resistant and offers up to seven days of battery life on a single charge.

Hatch Restore 2

4.5-star average rating from 2,826 reviews at Hatch

The Hatch Restore 2 is an NBC Select Wellness Award-winning sunrise alarm clock and sound machine. I’ve used mine daily for over a year and love customizing its settings via the brand’s companion app, including its light color and patterns, the sounds I wake up and fall asleep to, and what time I want my alarm to go off. The Hatch is covered in a neutral linen material, so it’s a chic addition to my nightstand.

Chirp 12-inch Gentle Wheel Foam Roller

4.4-star average rating from 21,054 reviews on Amazon

Chirp’s 12-inch wheel can alleviate back pain and help you stretch sore muscles. You place it behind your back while standing against a wall or lying down and gently roll back and forth to give yourself a massage. The roller is covered in grippy, water-resistant foam padding.

Here are the best early Black Friday sales to know about. Keep in mind, not every item from a brand or retailer is discounted as described below.

1. Amazon: Up to 70% off select products sitewide through Dec. 2
2. Target: Up to 50% off products sitewide during Target Deal Days. Plus, get 50% off a Target Circle 360 membership through Dec. 2
3. Walmart: Get 50% off a Walmart+ membership through Dec. 2.
4. Home Depot: Up to 40% off kitchen appliances, tools, home improvement supplies and more through Dec. 4
5. Macy’s: Up to 70% off clothing, footwear, accessories home decor and more
6. JCPenney: Up to 70% off select men’s, women’s and children’s styles
7. Wayfair: Up to 70% home decor, furniture, appliances and more
8. Nordstrom: 60% off men’s, women’s and kids apparel, home goods and beauty products

1. Aritzia: Up to 50% off sitewide
2. Coach: Up to 40% off sitewide
3. Ugg: Up to 30% off select footwear
4. Old Navy: Up to 50% off sitewide
5. Gap: Up to 40% off sitewide
6. Hill House Home: Up to 30% off sitewide
7. Adidas: Up to 70% off clothing, apparel and accessories sitewide
8. Comrad: Up to 30% off sitewide through Dec. 8
9. Third Love: Up to 50% off sitewide, plus an extra 25% off orders $125 and over
10. Jenni Kayne: Up to 25% sitewide
11. Mejuri: Up to 25% off jewelry

1. JBL: Up to 60% off earbuds, speakers and more sitewide
2. Shokz: Up to 30% off headphones
3. Sonos: Up to 20% soundbars, headphones and more sitewide
4. Google: Up to $140 off phones, smartwatches, tablets and more sitewide
5. Raycon: Up to 40% off tech sitewide
6. JLab: Up to 40% off earbuds, headphones and more sitewide
7. Samsung: Up to 35% off TVs, headphones, appliances and more
8. Tile: Up to 55% off trackers
9. Ring: Up to 50% off cameras, doorbells, alarms and more

1. Casper: Up to 30% off mattresses
2. Parachute: Up to 30% off sheets, robes, bath linens and more sitewide
3. Windmill: 20% off sitewide with code WINDMILL
4. Coway: Up to 50% off select air purifiers through Dec. 2
5. Nori: Up to 25% off products sitewide
6. Ettitude: Up to 40% off sitewide through Dec. 10
7. Buffy: Up to 25% off sitewide
8. Rumpl: Up to 40% off sitewide
9. Tuft & Needle: Up to 25% off mattresses, bedding, pillows and more
10. Outer: 30% off sitewide through Dec. 10

1. Sephora: Up to 50% off skin care, makeup and hair care
2. Ulta: Up to 50% off makeup, nail care, skin care, hair tools and more
3. Chirp: Up to 60% off sitewide through Dec. 3
4. Billie: 20% off orders $20 or more with code CYBER20
5. Olive & June: 25% off sitewide
6. Autobrush: 50% off sitewide through Dec. 13
7. Ceremonia: Up to 25% off sitewide through Dec. 3
8. Loops: 30% off sitewide through Dec. 3

1. Our Place: Up to 40% off sitewide though Dec. 3
2. HexClad: Up to 40% off sitewide through Dec. 3
3. Caraway: Up to 20% off cookware, bakeware, food storage and more
4. Made In: Up to 30% off cookware, knives, bakeware and more sitewide
5. Sur La Table: Up top 50% kitchen tools for holiday entertaining
6. Material Kitchen: Up to 40% off sitewide
7. Great Jones: Up to 50% off sitewide

1. Trtl: Up to 40% off select products sitewide through Dec. 2
2. Monos: Up to 30% off sitewide with code EARLYBF
3. Lo & Sons: Up to 70% off sitewide through Dec. 1
4. Calpak: Up to 60% off bags, luggage, organizers and more
5. Away: Up to 25% off luggage, bags and accessories sitewide
6. Samsonsite: Up to 40% off luggage, bags and backpacks, plus get an extra 10% off with code CYBER10 at checkout

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Travel Award winners. All the deals I recommend are at least 20% off and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.

I’m a reporter at NBC Select who has covered Black Friday and Cyber Monday since 2020. I wrote NBC Select’s history of These holidays and frequently cover major shopping holidays. For this piece, I sifted through dozens of early Black Friday deals to find the best ones across key product categories, like tech, travel, home, and kitchen.