I’ve Got Rich-Girl Taste On A High-Street Budget—This Is Where I Shop For Affordable Luxury

Ask any fashion editor or stylist what they look for when shopping for themselves and it’s likely you’ll hear the same key words: “classic”, “timeless”, “flattering”, “versatile” and of course, chic, but its rare that you find one brand that ticks all of these boxes at once. Of course we have our designer favourites like Toteme, The Row, Khaite and TOVE that we can rely on for polished pieces that are guaranteed to invite compliments, but if you’re working with a budget that doesn’t stray into four figure territory, the options can be limiting. That is unless you’re a card-carrying member of the Everlane fan club. Allow me to continue.

For those already familiar with Everlane, I’m confident you already love it. Given that the brand doesn’t have any UK stores, it’s not often mentioned in conversation when discussing the best affordable minimalist brands, but boy does it deliver on anti-trend, all-year round staples. Often the pieces we need the most help with are the most simple—think the perfect white tee, the perfect pair of jeans, the perfect pair of comfy flats, and this is where Everlane (thankfully) excels.

Take one part COS, add a dash of American Vintage, a sprinkle of GAP and a heavy pour of Filippa K or By Malene Birger and you have a better idea of the Everlane aesthetic. Equal parts comfy-casual, laidback luxe and high/low styling, all in one fuss-free package. Did I mention its even garnered celeb fans? In fact, I’ve lost count how many times Katie Holmes has been papped in the brand’s chic separates.

Effusiveness aside, for those looking for reliable pieces that can act as wardrobe foundations, there are a few pieces I’d recommend to just about anyone. And, if like me, you’re keen to scale back on shopping willy nilly and focus on the kind of investment buys you can keep wearing for years to come, you’ve come to the right place. Ever since I cottoned on to the idea that simple, stripped back outfits dressed up with designer accessories made for a winning combination, I’ve stopped blowing money on statement dresses and logomania and now you’ll find me in an Everlane tee and jeans with a chic handbag.