Kendrick Lamar drops video for Drake diss track

Kendrick Lamar will not let it slide so easily. The rapper recently released the music video for his song “Not Like Us”, which as fans would recall, is his popular Drake diss track. 

While fans have heard the song time and again, most recently at his Pop Out concert last month, he’s finally released the video accompanying it. Fans are calling the video, a victory lap for him as he takes a leap over Drake in their beef with each other. 

Notably, the Kendrick Lamar video features several references to Drake and his OVO label, and shows Lamar celebrating with West Coast hip-hop luminaries. It also includes some subtle and not so subtle references to the feud.

The music video for “Not Like Us” is directed by the Lamar and Dave Free. It features several cameos from prominent West Coast figures, including the song’s producer Mustard. He takes a jab at Drake as he is seen wearing a Toronto Blue Jays cap in one of the more obvious jabs at Drake. The video also has Tommy the Clown, Compton-born NBA star DeMar DeRozan, as well as Anthony “Top Dawg” Tiffith, CEO of Top Dog Entertainment label.

The video begins with the rapper doing push-ups on cinder blocks in a room accessed by Tommy the Clown. The scene is a reference to Drake’s “Push Ups,” during the release of which Drake referenced a photo of Lamar doing push-ups.

Drake had once aimed at Kendrick by saying he had fathered one of Lamar’s children. So as a way to get back at Drake, Lamar is seen dancing with his children in the video.

The video features several visual references to owls, the bird associated with Drake’s OVO label. There are shots of an owl resting on Lamar’s arm, shots of an owl in a cage, as well as a scene of Lamar smashing an owl piñata, while a disclaimer flashes across the screen reading, “no OVHoes were harmed during the making of this video.” 

Drake and Lamar have feuding for quite a bit now. It skyocketed in May when each party belted out diss tracks at each other.