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Key travel changes impacting hotels in 2025

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Key travel changes impacting hotels in 2025

Travellers planning holidays in 2025 should familiarise themselves with these changes to avoid disruptions. / Credit: StockPlanets via Getty Images

As the travel landscape evolves, hotel professionals must stay ahead of regulatory changes that will affect international travellers.

The European Union (EU) is introducing several significant updates starting in 2025, which will impact hotel operations and guest experiences. Here is what hoteliers need to know.

Entry/Exit system and biometric requirements

The EU is set to launch the Entry/Exit System (EES) in 2025, an automated system that will replace manual passport stamping. This initiative aims to streamline border crossings and enhance security by recording biometric data such as fingerprints and facial images.

For British citizens entering the Schengen Area, these details will be required during their initial entry and stored for three years.

For hotels, this change could mean longer check-in times for guests arriving directly from international travel. Front desk staff should be prepared to assist travellers who may experience delays or confusion at border controls.

Providing clear communication and support to international guests will be critical in ensuring a smooth stay.

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European Travel Information and Authorisation System (ETIAS)

Another key update is the introduction of the European Travel Information and Authorisation System (ETIAS).

This system requires visa-exempt travellers to secure pre-authorisation before entering 30 countries, including popular destinations like France, Spain, and Italy. Costing €7 (£5.80) and valid for three years, ETIAS must be linked to the traveller’s passport.

Hotels may want to include reminders about ETIAS in pre-arrival communications for international guests. Clear guidance on how to apply for this authorisation can help minimise last-minute travel disruptions.

Marketing teams might also consider developing content that addresses frequently asked questions about these changes, positioning the hotel as a trusted resource for guests.

Tourist taxes and accommodation impacts

Tourist taxes are on the rise across Europe, with some destinations introducing significant increases.

Greece will charge up to €8 (£6.63) per night during peak seasons, while Portugal’s Azores region will implement a nightly fee of €2 (£1.66) starting January 2025. Paris plans a tiered tax structure, with five-star hotel stays costing €11.38 (£9.42) per night.

These changes could influence travellers’ budgeting decisions and, consequently, their accommodation choices. Hotels should ensure that booking systems and staff are well-informed about these taxes to prevent surprises during check-out.

Highlighting transparency around total costs during the booking process can enhance guest satisfaction and trust.

Global and UK-specific travel updates

From 8 January 2025, the UK will require non-European visitors to obtain an Electronic Travel Authorisation (ETA) for a fee of £10. Eligible Europeans can apply from 5 March, with enforcement beginning 2 April.

This authorisation permits stays of up to six months for tourism, business, or short-term study.

Air Passenger Duty (APD) rates will also increase in the UK from April 2025, particularly affecting long-haul and premium travellers. For example, economy fares on flights over 5,500 miles will incur an APD of £94, while first-class fares will see a substantial rise to £673.

Hotels catering to international guests may observe changes in booking patterns as these costs influence travel decisions. It might be worthwhile to offer packages that account for these additional expenses, such as discounts on extended stays or partnerships with local attractions to provide added value.

Preparing for a changing travel landscape

The evolving travel regulations present both challenges and opportunities for hotel professionals. By proactively addressing the implications of new systems like EES and ETIAS, rising tourist taxes, and other regulatory changes, hotels can enhance their reputation and guest experience.

Staff training, clear communication, and strategic marketing will be vital tools in navigating this period of transition.

By understanding these developments, hoteliers can better cater to the needs of their international guests and maintain a competitive edge in the hospitality industry.


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