Kindred high-risk player revenue share dips in Q2

Of all revenue reported in Q2, some 3% came from customers that Kindred classes as high-risk its latest Journey Towards Zero report shows. The quarter covers the 90-day rolling period from 19 March to 18 June, and tracks revenue from players that self-exclude for six months or longer.

This rate is slightly lower than 3.1% in the same quarter last year. It is also down from 3.2% in Q1 of this year.

Kindred also noted a rise in the percentage of detected customers who exhibited improved behaviour after interventions. For Q2, this hit 86.8%, which, is marginally higher than last year (86.4%) but behind 87.1% in Q1 this year.

The operator has been reporting quarterly data in these customers since February 2021, as part of a long-term effort to generate no revenue from this segment by 2023.

Kindred positive over slow decline of high-risk revenue 

Alexander Westrell, director of communications at Kindred, said while the share of revenue from high-risk players has been stable over the past quarters, the group is pleased to see the long-term trend of a slow decline. When it launched the initiative in Q2 2021, around 4.3% of group revenue came from harmful play.

“We are working hard across the group to ensure our customers enjoy our products in a safe and sustainable way,” Westrell said. “This includes educating customers, stakeholders, and partners about safer gambling initiatives.”

However not all customers self-exclude for gambling concerns, Westrell added. Going forward Kindred will look to distinguish self-exclusions related to actual behavioural risks, to identify those that need support to stop gambling more effectively.