King of Pops sells part of business ahead of plans to expand franchise

ATLANTA, Ga. (Decaturish) – A popular popsicle purveyor is selling part of its business and its products will begin appearing in markets outside the South.

King of Pops announced on Jan. 6 that Rainforest Distribution has bought P10 Foods, the distribution company started by King of Pops 10 years ago.

“This acquisition marks an exciting new chapter for King of Pops, immediately expanding its distribution network and accelerating the growth of its franchise business beyond the South,” the press release says.

Terms of the deal were not disclosed. Rainforest is a food and beverage distributor serving more than 4,000 retailers in 22 states on the East Coast of the United States.

“When we started King of Pops, our dream was to create the world’s best popsicle and bring joy to every community we touched,” King of Pops co-founder Nick Carse said. “As we grew, we realized that having control over distribution was key to maintaining our values and supporting other like-minded brands. Starting P10 Foods allowed us to achieve that—but in the hyper capital-intensive distribution industry, scaling without outside investment was always an uphill climb. Partnering with Rainforest is the next step to ensure we can expand our mission and reach new heights.”

King of Pops has been in business for 15 years and can be found at seemingly every large public event in Atlanta, as well as in many local markets.

“This partnership with Rainforest lets us focus on what we do best: creating unexpected moments of happiness, supporting our franchisees, and doubling down on innovation and product quality,” Carse added. “It’s an opportunity to amplify what makes King of Pops so special while ensuring our pops and brand continue to thrive as we expand beyond the South.”

This story was written and published by our media partners at Decaturish.

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