Kroger and bitewell launch innovative food health score for healthier shopping experience nationwide – Scioto Valley Guardian

CINNCINATI, Ohio— The Kroger Co. (NYSE: KR), headquartered in Ohio, has partnered with bitewell, a food and health company, to introduce an innovative tool aimed at helping shoppers make healthier choices more easily. Kroger customers across the nation can now access bitewell’s FoodHealth Score, a straightforward nutrition scoring system, through Kroger’s online shopping platform, mobile app, and in-store scanning feature.

The FoodHealth Score evaluates foods on a scale from 1 to 100, considering factors like nutrient density and ingredient quality, and aims to offer a quick, transparent guide to the nutritional value of groceries. With this partnership, Kroger and bitewell aim to support nutrition transparency, empowering customers with data to make better-informed decisions as they shop for their families.

Jim Kirby, Kroger Health’s Chief Commercial Officer, emphasized the significance of this new tool in supporting better food choices, stating, “Kroger and bitewell are united in our desire to improve the nutrition security of millions of people. This initiative uses modern technology to give customers the knowledge they need to make better decisions every day. With this expanded service, Kroger and bitewell are setting a new standard for nutrition transparency, while empowering customers to gradually change the way they eat.”

For Kroger customers, the FoodHealth Score is easily accessible. Shoppers can view the score of an item while browsing Kroger’s online store or by using the Kroger app. When shopping in-store, customers can also scan a product’s UPC code with the app to instantly receive the score. The easy-to-read rating helps consumers identify products that align with their health goals, making healthier shopping more accessible for individuals and families alike.

To explore the Kroger bitewell FoodHealth Score and its features, visit Kroger Nutrition Insights.