Learfield Studios, Hawkeye Sports Properties Win Regional EMMY® for Crossover at Kinnick Series

PLANO, Texas (October 28, 2024) – Learfield Studios, in conjunction with Learfield’s Iowa-based Hawkeye Sports Properties team, were named winners of the Regional EMMY^® for its Crossover at Kinnick presented by State Farm docuseries. The award, which was presented this weekend at the Mid-America EMMY^® Awards in Kansas City, came in the Sports Program – Post Produced or Edited category.

Produced and distributed in Fall 2023, Crossover at Kinnick was a three-part series promoting the Iowa Hawkeyes women’s basketball team, including Caitlin Clark, Kate Martin and other Iowa stars, and their pre-season game held in the university’s football stadium, which set an all-time attendance record for a women’s basketball game. Sponsored by State Farm, the docuseries highlighted the team’s meteoric rise to the top of the women’s basketball landscape and delivered behind-the-scenes footage on the preparation for the historic exhibition game, as well as the community’s buy-in to the program and the positive effect these student-athletes had on the Hawkeye family.

“We couldn’t be more thrilled to bring home a Regional Emmy®! It’s a true testament to Learfield’s commitment to authentic storytelling and original content for our amazing university partners and their student athletes,” said Grant Jones, SVP of Learfield Studios and Head of Content. “Crossover at Kinnick blended the passion of Iowa Women’s Basketball with community dedication and partnerships like the Kid Captain program, capturing the unique emotion and spirit only college sports can deliver.”

The Crossover at Kinnick presented by State Farm docuseries was produced by Learfield Studios, a division of Learfield, the leading media and technology company powering college athletics, and was distributed via streaming on the Iowa Athletics website and the official Iowa Athletics and Women’s Basketball social media platforms, organically earning more than 1.4 million views, more than 3 million impressions, and more than 80,000 fan engagements during its release period. The entire series saw above average results across key metrics highlighting the value of the Iowa Women’s Basketball and the importance of content optimization for fans.

“We are honored to help tell the story of Iowa Women’s Basketball and the unique moment in time that was the great Crossover at Kinnick event,” said Gabe Aguirre, VP and General Manager of Hawkeye Sports Properties.” “We thank Iowa Athletic Director Beth Goetz for her commitment to leveraging our original content to show the stories behind Hawkeye sports and connect with fans and appreciate the many folks at Iowa Athletics who contributed to this series.”

The trailer for the Crossover at Kinnick series, presented by State Farm, is available on YouTube, with the full series available at hawkeyesports.com/crossover.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.