Learfield’s Falcon Sports Properties and Bowling Green Athletics Announce On-Field Logo Partnership with Greenbriar Inc.

BOWLING GREEN, Ohio – Learfield’s Falcon Sports Properties, Bowling Green Athletics, and Greenbriar Inc. announced today a transformative partnership that sees the Falcons join the growing trend of on-field logo sponsorships in college football.

Greenbriar, a real estate management company managing rentals throughout Northwest Ohio, will have its logo featured on the 25-yard lines at Doyt L. Perry Stadium for Bowling Green’s last two home games of the 2024 football season. The on-field logos make their debut this Tuesday when the Falcons host Mid-American Conference foe Western Michigan.

“We continue to pursue innovative strategies to elevate the brand and presence of our corporate sponsors in the region,” said Director of Athletics Derek van der Merwe. “Our BGSU community and all of the businesses in the region are critical partners in our quest for excellence and championships. Serving their business needs and being a part of their growth is essential to our mission.”

The Falcons remaining two home football games are set to be nationally televised, providing an incredible opportunity for significant TV exposure for both Bowling Green Athletics and Greenbriar through their on-field logo sponsorship.

In addition to the national exposure received via television broadcasts, Greenbriar continues its direct local support of the Falcons as the sponsor of the Sacks for Sacks initiative, donating $25 – the approximate equivalent of a sack of groceries – to the local food pantry for every sack made by the Falcons this season.

The Greenbriar brand also has in-venue visibility with various digital and static signage placements inside Doyt L. Perry Stadium.

“Greenbriar is thrilled to partner with BGSU Athletics and Falcon Sports Properties on this unique opportunity to sponsor the field logos at Doyt Perry Stadium,” said Bob and Patricia Maurer, Owners of Greenbriar Inc. “We are excited to continue to support the student athletes at BGSU.”

Prior to expanding their partnership to include on-field logos at football games, Greenbriar has been a partner of Bowling Green Athletics and Falcon Sports Properties for six years and is also the presenting sponsor of the 2024-25 Bowling Green Hockey season.

“This is an exciting opportunity in an emerging asset category, and we’re thrilled to collaborate with a terrific partner in Greenbriar,” added David Anderson, General Manager of Falcon Sports Properties. “We appreciate their continued support of the Falcons and are ecstatic to see both of our brands elevated together on national television.”

Falcon Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Bowling Green Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Falcons.

About Greenbriar Inc.
Greenbriar, Inc. is a real estate management company managing rentals throughout Northwest Ohio, including Bowling Green, Findlay, Fremont, Perrysburg, and Toledo. They offer studio/efficiencies, one, two, three, and four bedroom apartments as well as houses. They also manage a variety of commercial and industrial properties located in Perrysburg, Bowling Green, Findlay, Fostoria and Toledo.

About Bowling Green Athletics
With a proud tradition dating back to 1915, Bowling Green State University (BGSU) competes as a NCAA Division I FBS member of the Mid-American Conference (MAC). The Falcons are dedicated to academic excellence, community engagement, and athletic achievement, with 18 varsity sports programs and over 400 student-athletes representing the Orange and Brown. Located in Bowling Green, Ohio, the Bowling Green Falcons strive to develop student-athletes who embody the values of teamwork, perseverance, and integrity, preparing them to lead and succeed in all areas of life. BGSU is a public university that focuses on contributing to the public good. The University has nationally recognized programs and research facilities in many areas, including education, arts, business, health and wellness, and more. For more information, visit BGSUFalcons.com and BGSU.edu.

About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.