Learfield’s Sooner Sports Properties Partners with Nissan and University of Oklahoma Athletics to Showcase On-Court Logos at Lloyd Noble Center

Norman, OK (November 8, 2024) — Learfield’s Sooner Sports Properties, Nissan and University of Oklahoma Athletics announce an expansion of its partnership, bringing the Nissan brand front and center to Sooner basketball fans this season. Nissan will debut its logo on the court at Lloyd Noble Center starting today, November 8, when the No. 10-ranked Oklahoma women’s basketball team takes on Virginia. The logo will be prominently displayed in two locations on the playing surface for all men’s and women’s basketball games during the 2024-25 season.

“We are thrilled to expand our partnership with the University of Oklahoma Athletics and align our brand with such a prestigious program,” commented Nissan North America. “This partnership represents a unique opportunity to drive growth and affinity with the passionate Sooner fan base while supporting collegiate athletics in a meaningful way.”

As part of the sponsorship, Nissan will gain extensive visibility through its logo’s placement on court, television broadcasts, and digital platforms. Oklahoma also features Nissan branding on television-viewable signage, venue LED screens, and through in game highlights featured digitally on the official athletics website soonersports.com, and other fan engagement platforms.

“As we continue our work with top-tier partners like Nissan, we’re proud to help deliver impactful sponsorship opportunities that boost brand visibility while supporting Oklahoma’s commitment to athletic excellence,” said Lori Bland, Vice President of National Partnership Management, Learfield. 

“Oklahoma Athletics is a special program steeped in tradition with incredible fans. We’re proud to connect Nissan with Sooner fans through signage and on-court logos to provide an integrated experience,” said Kelly Collyar, Vice President, General Manager at Sooner Sports Properties. 

Sooner Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Oklahoma Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the university. The Nissan on-court logo sponsorship was created in collaboration with Sooner Sports Properties and Learfield’s corporate business development team.

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About Learfield 
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.