Legal Issues and Business Considerations When Using Generative AI in Digital Advertising

The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising.

Generative AI has captured the limelight over the last several years and is revolutionizing the digital advertising industry. Companies from across the entire advertising ecosystem, from publishers and SSPs to advertisers and DSPs, are currently utilizing AI in various ways to create content, improve operational efficiencies, and optimize campaigns.

IAB’s Legal Issues and Business Considerations When Using Generative AI in Digital Advertising provides a comprehensive and easy-to-read overview of the regulations and case law relevant to AI, including in the areas of intellectual property and privacy, along with a summary of proposed laws that, if enacted, could significantly impact the digital advertising industry.

Download the Whitepaper Here

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