Lemongrass report reveals the top trends in global travel for 2025

As we look ahead to 2025, the global travel and tourism industry is witnessing significant shifts in traveller behaviour and industry practices. The newly released Annual Travel Trend Report 2025 from Lemongrass, a B Corp-certified PR and content agency for travel brands reveals a profound evolution in how people are exploring the world. The report features commentary from a host of travel media experts and insight from leading industry changemakers.

From the backlash against over-tourism, to the rise of Frontier Travel and the ‘Tofu Tourism’ movement, the travel trends identified by Lemongrass not only reflect current societal shifts but also a glimpse into the future of travel.

The report concludes with certainty that travel is always changing, and it is inherently intertwined in societal-level issues and movements.

Tara Schwenk, Head of Content Marketing and Search at Lemongrass said: “Our 2025 Travel Trends report paints a picture of an industry in transition, where sustainability, ethical considerations, and a desire for authentic experiences are at the forefront of traveller’s minds. 

As the global tourism landscape continues to evolve, it’s clear that these trends are not just fleeting fads but indicative of a broader shift towards more responsible and intentional travel.

Positively, the travel industry is increasingly responding with action, which is crucial in shaping the future of global tourism, ensuring that it remains a force for good in the years to come.”

Here are the travel trends that will shape 2025…

1. Go Home, Tourists! Destinations Respond to the Fallout of Poorly Planned Tourism
2. Going Where No One Has Gone Before
3. Epic Overland Train Expeditions
4. Transformational Holidays, But Make Them Ethical
5. The Ongoing Luxury + Sustainability Struggle
6. Cool-Cationing’s Ripple Effects Redefine Seasonality
7. Fan Fares Ignite Event Tourism
8. Grounding Getaways: The Movement That Earths People
9. Sustainability: The Ultimate Risk Manager
10. Data and Divination: Bridging Tech Medicine and Traditional Healing
11. Agritourism Grows Up as Travellers Go Back – and Give Back – To the Land
12. Travel Choices Reflect Lifestyle Realities – Micro and Macro Travel
13. Destination Dupes
14. Tofu Tourism
15. Repurposing City Design
16. Neurodiverse Travel