LIVE: Amazon Black Friday has started and we found up to 71% on Apple, Coach, more

Black Friday may be a week away, but many retailers have launched official deals that you can shop right now. One exciting sale in particular, started today. Amazon’s Black Friday deals launched this morning and will run through Cyber Monday on Dec. 2.

We’re seeing a few big ticket items (such as Apple AirPods and Beats earbuds!) at their lowest price ever, so if you’re ready to get started on your holiday shopping, we’ll have live updates on the best deals throughout the day.

It’s only Day 1 of Amazon’s Black Friday sale and we’re seeing big discounts across categories in electronics, home, beauty and toys, which is great news for those looking to check some gifts off their shopping lists.

Below you’ll find deals on must-have tech, such as up to 71% off on Apple products, Amazon devices and Xbox controllers, as well as deals on premium beauty like NuFace, Tatcha and more. And shopping for little ones? You can score over 30% off on Barbie and more hot holiday toys.

Black Friday is the biggest sale of the year, so you’ll want to grab these deals as you see them, because they’re bound to go quickly!

Amazon Fire TV Stick HD

Save nearly 50% off this bestselling streaming stick. According to the Amazon price tracker CamelCamelCamel, it’s at its lowest price ever!

Aquasonic Ultra Whitening Electric Toothbrush

Dentists highly recommend using an electric toothbrush over a manual one, because there’s less room for user error, noting that they do all the work for you.

This set (that’s now 50% off!) includes an electric toothbrush, a carrying case, eight replaceable toothbrush heads and a charger.

Camkory Digital Camera

Can you believe that the digital cameras of the early aughts are making a comeback? This one will make a great nostalgic gift that’s under $50.

Xbox Core Wireless Gaming Controller

Avid Xbox players will appreciate a new wireless controller this holiday season. It comes in 12 colors to choose from including pink, green and a nostalgic ’90s clear.

Renpho Eyeris Eye Massager

This self-care gadget offers a warming massage to soothe eyes, whether they’re feeling tired or strained. The brand even says this device can help improve sleep quality.

Beats Studio Buds

Amazon is offering these Beats Studio Buds for nearly 50% off, which is at its lowest price ever, according to CamelCamelCamel. Reviewers say these are a “game changer” and the noise cancellation is strong for earbuds

• Beats Solo 4 On-Ear Headphones, $99.99 (50% off)

Sony WH-CH720N Noise Cancelling Wireless Headphones

At 41% off, this is a great time to pick up a gift for the techie in your life. According to the brand, this is their lightest pair that offers all-day comfort and up to 35 hours of run-time.

Amazon Fire HD 10 Tablet

Save over 50% off this Amazon tablet, which you can use to scroll social media, stream movies and TV while traveling and use to catch up on work emails. It’s available in three different colors and two different gigabyte options, depending on how much storage you need.

Amazon Kindle Paperwhite Signature Edition (32 GB)

According to Amazon, this Kindle is their “fastest version ever.” And it has 32GB, which means more room to store more books!

Apple AirPods Pro 2

Looking to upgrade your earbuds? The bestselling Apple AirPods Pro 2 are on deal for 36% off during Amazon’s Black Friday sale. According to CamelCamelCamel, this is the lowest price ever!

Apple Watch SE

At 24% off, this smartwatch is the lowest price it’s been in 30 days, according to Amazon. From tracking how many hours a night you’ve slept to how many steps per day you’re taking, it has a plethora of features and benefits.

Acer Aspire Go 15 Slim Laptop

Shopping for a new laptop? This Acer laptop is 28% off! The specs include 8GB of RAM memory and 1080p display.

Covergirl Clean Lip Color Satin Lipstick

For $7, you can add this lipstick to your beauty collection. According to the brand, it provides lasting color and even boosts hydration in your lips, thanks to ingredients like squalane and aloe butter.

Dermora Golden Glow Under Eye Patches

Rejuvenate tired under-eyes with these eye masks, which the brand says are meant to reduce puffiness and decrease fine lines.

Maybelline Lash Sensational Sky High Washable Mascara

This bestselling mascara is formulated to lengthen and provide immense volume, without any smudging or flaking. Ahead of Black Friday, you can grab it for under $10.

Bio-Oil Skincare Body Oil

According to the brand, this body oil, which is currently $11, is infused with vitamin E to help improve the appearance of scars, stretch marks and more skin concerns.

Julep 101 Crème to Powder Waterproof Eyeshadow Stick

Score this Shop TODAY Beauty Awards winner for 33% off this Black Friday. The cream-to-powder eye shadow stick features a smudge-proof and crease-free formula, and comes in tons of shades, says the brand.

Tula The Cult Classic Purifying Face Cleanser

Save 30% off this Shop TODAY Beauty Awards winner! This cleanser is meant gently remove dirt, makeup and impurities without leaving your skin feeling dry, says the brand.

Laura Geller New York Baked Balance-n-Brighten Color Correcting Powder

According to the brand, this foundation is formulated for mature skin, providing a demi-matte finish. Plus it’s on sale for 42% off!

Wavytalk 5-in-1 Curling Iron Set

This 5-in-1 curling iron will help you achieve tight curls, beach waves or a salon-worthy blowout. The best part? It’s super affordable at $39.

Lancôme Advanced Génifique Radiance Boosting Face Serum

According to the brand, this serum contains hyaluronic acid and Vitamin CG to help smooth texture, brighten skin and protect the skin barrier.

Tatcha The Dewy Skin Cream

This rich moisturizer contains Japanese purple rice and hyaluronic acid to provide intense hydration and anti-aging benefits, says the brand. It’s on a rare deal of 20% off right now!

• Tatcha The Rice Wash Cleanser, $30.40 (20% off)
• Tatcha The Serum Stick, $39.20 (20% off)

NuFACE MINI Classic Microcurrent Facial Device Kit

Multiple Shop TODAY editors rave about this microcurrent device, which is at a rare 30% off this Black Friday. You can expect the skin care gadget to help sculpt and smooth fine lines, says the brand.

Hanes EcoSmart Sweatshirt

This cozy crewneck has over a whopping 130,000 five-star reviews, with my reviewers saying it’s so comfortable, that they bought multiple. And at $11, we don’t blame them!

Amazon Essentials Women’s Knit Flats

These bestselling flats feature memory foam padding for added comfort for all-day wear. They come in eight colorways and are currently on sale for under $20.

Kate Spade New York That Sparkle Pave Huggies Earrings

If you’re looking for a gift for Mom, a sister or that special someone, you can add a bit of sparkle in their life with these huggies. The Kate Spade earrings are on sale for an impressive 61% off.

Automet Puffer Vest

This trendy puffer vest comes in 12 different colorways and acts as a great layering piece for the season. You can pair it with a short sleeve shirt, or on top of a thicker sweater.

CRZ YOGA Butterluxe High-Waisted Lounge Legging

Stock up on this wardrobe staple while it’s on sale for 15% off. The “buttery-soft” leggings feature gentle compression and come in over 35 shades, meaning you’ll want to grab multiple!

Levi’s Women’s Wedgie Straight Jeans

Stock up on closet staples, like these Levi jeans for under $40. According to the brand, they feature a high waist and designed with 1% elastane.

Anrabess Women 2-Piece Outfits

This trendy bestselling set makes a great gift option for someone who loves feeling cozy. It’s made of rayon, polyester and spandex and reviewers say it’s extremely comfortable.

New Balance Women’s 515 V3 Sneaker (White/Silver)

Save 25% off on select colors of the highly-rated New Balance 515 sneakers. These retro-style sneakers feature a foam cushion midsole, making them comfortable for all-day wear.

Coach Tatum Carryall

This classic tote bag has an interior pockets for all of your essentials, including a zip compartment for a 13-inch laptop. You can score this Coach bag for 30% off!

Pulidiki Cleaning Gel for Car

Make the mundane task of cleaning your car so much easier with this putty. According to the brand, it gets into all the small crevices of your dashboard, cupholders and more hard-to-reach spaces.

Zulay Kitchen Milk Frother

This highly-rated milk frother allows you to make cafe-worthy beverages right at home. Plus it’s on sale for just under $10.

Beautural Fabric Shaver and Lint Remover

This fabric shaver can help keep your sweaters looking brand new all season long. According to the brand, it has three shaving heights and two speeds that you can adjust based on fabrics.

Bedsure Throw Blanket

Keep cozy all season long with this plush blanket. It’s perfect for gifting, though we suggest grabbing also one for yourself while it’s on sale.

Sancua Rectangle Tablecloth (60 x 84 Inch)

Hosting for the upcoming holiday season? Create a beautiful tablescape with these washable tablecloths. They come in 24 colors for Thanksgiving and the festive season.

Glocusent Bendable Neck Light

Struggle to see at night while reading or working on your latest craft project? This popular neck light is the perfect solution. You can even use it in bed when your partner is sleeping, as the brand says it’s bright enough to illuminate the area you need to see, but still dim enough not to disturb your bedmate.

Magic Bullet Blender

The popular magic bullet boasts over 110,000 Amazon ratings and is on sale for $30 this Black Friday. It comes with different sizes of portable cups so you can take your favorite smoothies on-the-go.

Bambusi Cheese Board and Knife Set

Whether you love to host or looking for a foodie gift, this bestselling charcuterie board comes with a everything you need for the perfect dinner party, including utensils (that are hidden within the board), a wine opener and carrying bag.

SodaStream Terra Sparkling Water Maker (Black)

If you can’t get enough of sparkling water, you’ll be able to make it easily right at home. The SodaStream is currently 50% off during Black Friday.

National Tree Company Pre-Lit ‘Feel Real’ Artificial Mini Christmas Tree

Ready to start decorating for the season? You can score this 3-foot tree for over 40% off. It’s pre-lit, so it’ll add some Christmas cheer to your home as soon as you unbox it.

Bissell Little Green Multi-Purpose Portable Cleaner

Deep clean and remove tough stains with this portable carpet and upholstery cleaner. It can tackle stains on couches, carpets, car interiors and more, says the brand.

Dyson V11 Cordless Vacuum Cleaner

Now’s you chance to save on the popular Dyson cordless vacuum, which is 39% off! The brand says it features suction powerful enough for stubborn pet hair and more.

• Carote Pots and Pans Set, $54.99 (54% off)
• Instant Pot Vortex Plus 4QT Air Fryer, $59.99 (54% off)
• Ember Temperature Control Smart Mug, $95.99 (36% off)
• Nespresso Vertuo Plus Coffee and Espresso Maker, $110 (35% off)
• KitchenAid 5-quart Stand Mixer, $329.95 (27% off)
• NutriChef 3-piece Nonstick Baking Pans, $17.99 (47% off)
• STAUB 4-quart Cast Iron Dutch Oven, $129.94 (37% off)
• Amazon basics AA and AAA Batteries, $11.33 (34% off)
• YETI Rambler 26 ounce Straw Tumbler, $22.75 (35% off)
• American Soft Linen 6-piece Towel Set, $31.18 (61% off)

Barbie Careers Playset Science Lab

This Barbie is a scientist! This playset comes with two dolls, a lab desk and accessories.

Ms. Rachel Melissa and Doug Wooden Learning Blocks

These blocks were created by viral sensation Ms. Rachel along with developmental experts. According to the brand, they can help kids build communication, cognitive and motor skills.

Instant Print Camera

Kids will love creating their own memories with this instant print camera. According to the brand, images will print within one second and even includes fun filter and sticker effects that can be added to images.

Tonies Toniebox with Playtime Puppy Set

This popular audio player is a great screen-free option for kids to engage in storytelling with their favorite characters.

• SEREED Baby Balance Bike, $37.98 (26% off)
• Crayola Twistables Colored Pencils Set, $11.99 (29% off)

While you don’t have to be a Prime member to enjoy the Black Friday deals, those with the membership will have access to special deals from direct retailers with “Buy with Prime,” as well as enjoy free and fast shipping, according to Amazon.

If you’re not a Prime member, you can sign up anytime for $14.99 per month, or you may even qualify for a 30-day free trial.

Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead and during Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.

The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.