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Loox appoints Natasha Shine-Zirkel as Chief Business Officer | CTech

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Social platform Loox announced on Thursday the appointment of Natasha Shine-Zirkel as Chief Business Officer (CBO). She joins the company to help further scale its expansion and will be responsible for all of Loox’s marketing, partnerships and sales functions.

Shine-Zirkel joins Loox with more than 15 years of go to market experience, most recently serving as Chief Business Officer at Wilco responsible for all facets of its commercialization. She started her career as CMO of Rounds, a consumer company that was acquired, and later led the business verticals at Fiverr. In addition to her role at Loox, Natasha is an active leader in the Israeli high-tech ecosystem, a startup mentor, a co-founder of WiT Execs, a community of English-speaking executive women leaders and she is an active alumni of SheShe and Zell.

“What Loox has accomplished as a bootstrapped company is truly remarkable,” says Shine-Zirkel. “In a world where personal connection and trust is paramount, and AI challenges authenticity, social proof is essential for every ecommerce business. People rely heavily on the experiences and opinions of others when making shopping decisions, highlighting the importance of genuine customer feedback. I’m excited about the opportunity to help merchants turn happy customers into a growth catalyst for their business and increase their revenue by catapulting the effect of every single sale.”

Loox is a bootstrapped company, founded by Yoni Elbaz and Moran Benisty in 2016, with tens of millions of dollars in annual revenue. Loox helps more than 100,000 Shopify merchants, including 2,500 Shopify plus brands and is an official Google and Meta reviews partner.

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