Love’s Travel Stops gamifies store operations

Love’s Travel Stops is tracking key store metrics.

A travel stop and convenience store retailer is engaging store associates with a gamification platform.

By integrating gamification technology in restaurants across locations, Love’s Travel Stops is attempting to transform the way it serves customers and engages employees.

How it works

Love’s gamification system features three strategically placed 27-inch monitors that track key performance metrics such as greet times, order processing times and the time it takes for food handoff at quick-service restaurant brands located within its stores, such as Carl’s Jr., Hardee’s, Arby’s, Bojangles, Taco John’s, Love’s Deli, Dairy Queen, Back40, Naf Naf, Subway, Godfather’s, BB Sub  and Chester’s. 

The gamification system tracks performance, with each store’s performance is compared across locations with real-time recognition for top performers. Employees can earn badges for reaching milestones, achieving sales goals and promoting self-development. 

According to Love’s, early data shows that gamified restaurants in its stores are, on average, 11 seconds faster in service, demonstrating a boost in efficiency with the competitive element between stores further enhancing performance.

“The gamification software helps us meet brand standards and contributes to our speed of service,” said Carl’s Jr. restaurant manager Tanda Hopper. “It engages my employees and creates healthy competition between our store and others—we’re always trying to get the top rank.”