Luxe Supermarket Minimal Fashion

Luxury chain Erewhom supermarket is launching a special collaboration alongside French multi-brand retailer Merci on a special range of apparel. The retailer is importing the Erewhon experience in the form of a concise and collaborative collection comprised of washed-out daily pieces.

Merci is a concept store that formed 15 years ago and it specializes in a well-created range of all-purpose life goods which range from bedsheets to designer clothing. It also is launching a collection which is full of in-line pieces of simple wearables to accompany the signature tote bags which are deigned in a range of colors, sizes, and combinations. Merci quarter-zips and beanies are complete in lived-in washes and plush knits to reflect Erewhon’s lifestyle.

Image Credit: Merci