Mark Zuckerberg is leaning into his fashion era and considering selling Classics-inspired T-shirts

• Mark Zuckerberg might start selling Classics-inspired shirts on Instagram.
• Zuckerberg’s style, sometimes influenced by Roman history, has gained attention since 2023.
• He’s changing up the basic style he was once known for, reflecting Meta’s fashion tech ventures.

Mark Zuckerberg said he’s thinking about selling his own graphic tees.

Since 2023, the Meta CEO’s style has become the subject of memes and headlines, and he might soon make his new look available for purchase on Instagram.

Zuckerberg told Pubity that he’s been mulling selling T-shirts like the ones he’s been wearing recently, inspired by the Classics — Greek and Roman history.

During the Meta Connect keynote on September 25, Zuck donned a black T-shirt with the Latin phrase “Aut Zuck aut nihil.” It roughly translates to “Zuck or nothing,” a callback to a popular quote about Roman emperor Julius Caesar.

“I’ve been playing around with the idea of whether I should sell these on my Instagram page as, like, limited drops,” Zuckerberg said. Meta owns Instagram.

He added that it’d be a way for him to test out his app’s shopping feature as a seller and get some “firsthand experience” of how people use Instagram for their businesses.

Zuckerberg also told Pubity that the phrase is a reminder to stay true to himself.

As his company ventures further into fashion by introducing more wearable smart tech like glasses with neural interfaces, Zuckerberg has been stepping up his style and seeking advice from fashion designers along the way.

According to Pubity, he’s working with fashion designer Mike Amiri to develop his own line of clothes, but it’s unclear if Zuck will release them to the public.

Zuckerberg became known for his basic blank T-shirts over the years, but his fascination with Roman history is showing up more often in his style choices. When he celebrated his 40th birthday in May, he wore another shirt with a popular Latin phrase, “Carthago delenda est.”

His new jewelry choices haven’t gone unnoticed, either. Zuckerberg has gone viral several times in 2024 for his gold chains, and the tech billionaire is leaning into the hype.