Marquee Brands Buying Home And Fashion Company Laura Ashley

Marquee Brands, a global brand accelerator and owner of 17 brands announced the strategic acquisition of Laura Ashley, a legacy home, fashion and lifestyle brand known for its English aesthetic, from Gordon Brothers. Originally founded in 1953, Laura Ashley has become synonymous with timeless design, blending delicate florals, vintage-inspired motifs and craftsmanship across hundreds of products and categories. 

This strategic acquisition retains Laura Ashley’s UK-based team and expands Marquee Brands’ global footprint by opening its first European headquarters in London. Distributed in over 80 countries through leading wholesalers, digital marketplaces, and over 150 branded retail locations globally, the addition of Laura Ashley increases the retail value of Marquee Brands’ global portfolio to $4+ billion.

Building on its reputation for scaling iconic brands, Marquee Brands integrates Laura Ashley into its portfolio as a recognized lifestyle brand with a fully licensed operating model spanning the United States, United Kingdom, Japan, South Korea and other leading markets across Asia. Laura Ashley operates in more than 200 lifestyle categories through a network of over 100 licensed partners with products available at thousands of points of sale. And by utilizing its global network, Marquee Brands is poised to deepen Laura Ashley’s presence, driving new business across North America, Latin America, Asia Pacific, EMEA and other key regions.

This acquisition of Laura Ashley marks the culmination of a transformative year for Marquee Brands. To support its accelerated growth to $4+ billion and commitment to increasing organic revenue, Marquee Brands supported its executive team with the appointments of Rachel Terrace as Chief Commercial and Growth Officer, John Hayes as Chief Financial Officer, Joseph Zarro as Chief Business Development Officer and Natasha Fishman as Chief Marketing Officer. The addition of industry leaders has been instrumental in shaping Marquee Brands’ upward trajectory. With key leadership in place, Marquee Brands kicks off 2025 well-positioned to drive expansion, optimize operational efficiencies and foster sustainable growth across its expanding portfolio.

Lincoln International served as the exclusive financial advisor to Gordon Brothers in facilitating the completion of this transaction.

KEY QUOTES:

“Laura Ashley’s licensed business model and robust group of high-quality partners makes the brand a seamless addition to Marquee Brands. We are excited to harness the strong affinity for this iconic brand and drive expansion across new platforms and partnerships. With the existing UK team in place, we are primed and ready to leverage Laura Ashley’s seven-decade legacy to unlock its future potential as a full lifestyle brand innovating new products and categories, offering unique collaborations and engaging multi-generational audiences in key markets worldwide.”

• Heath Golden, CEO of Marquee Brands

“As a firm that actively invests in and revitalizes iconic brands like Laura Ashley, we acquired the British heritage brand out of insolvency in 2020 and built a flexible, scalable licensing business and a global e-commerce presence over the last four years. We could not be prouder of Laura Ashley’s growth under Carolyn D’Angelo’s leadership, the former President of Laura Ashley, and know the brand is in the right hands for continued global growth under Marquee Brands’ leadership.”

• Tobias Nanda, Head of Brands at Gordon Brothers