Media Agency Sonic Gods Moves Into Entertainment With ‘60 Day Hustle’ Reality Series

60 Day Hustle is a reality competition series that features a group of young entrepreneurs competing for the prize of $100,000 in investment.

It marks the first series for Sonic Gods Studios, formerly known as Sonic Gods Media Agency, which is moving into the entertainment space.

The company, which was founded by Michelle Delamor, Chris Hayman, and Adam Horner, is launching the six-part show on August 8 on Prime Video, although it is not an Amazon original.

It will feature 12 Gen Z and Millennial entrepreneurs into an accelerator program designed to condense two years’ worth of business development into two months.

The contestants are Viju Beauty’s Avijah Scarbrough, Chi Chi Foods’ Chiara Munzi, The Dinostorus’ Dario Civon, Simply Fancy Perfume’s Fancy Acholonu, J. Butler Golf’s Joshua Butler, Mas Vida Skincare’s Kalyne Lopez, Marcus Alexander Footwear’s Marcus Thomas, Mosaic Cakes’ Mehmet Tascioglu, Went There Loved That’s Niki Costa and Tiffany Schiro, AddaBangXtensions’ Sededra Arthur and Sachika’s To-Tam Sachika and To-Nya Sachika.

The series will feature brands including Teachable, BetterHelp, Chime, Vimeo, Square, Artlist, and Pilot Pen. The contestants will also be helped by mentors including Fabletics Co-Founder Ginger Ressler, Fab Fit Fun Co-Founder Daniel Broukhim, and Peter Pham, Co-founder of Science, the incubator behind Liquid Death and Dollar Shave Club.

Delamor said, “60 Day Hustle was a result of the increasing demand for entrepreneur-based content, which is one of the most searched-for categories online with over 200 million daily views.”

“People are becoming increasingly numb to ads encouraging brands to invest more in entertainment. Michelle and I transformed Sonic Gods by developing a model that allows brands to tap into pop culture through entertainment,” added Hayman. “60 Day Hustle is just the start with Sonic Gods, and we are excited to continue to build out our high-caliber slate of original IP.”