Meijer streamlines school supply shopping, launches private label

Meijer offers a digital school supply list finder.

A regional Midwest discount retailer is introducing a new digital school supply shopping feature and its own line of back-to-school products.

Meijer is offering a new “School Supply List” digital tool that enables to customers to enter their ZIP code, search for their school’s supply lists, and then add those items to their cart with a single click. 

Customers can gain access to the solution through a QR code in the store or via the Meijer app or e-commerce site. The functionality connects Meijer shoppers to teacher-curated lists from more than 5,000 school districts, updated and ready for the 2024/25 school year.

The company is also introducing a private label brand for school supplies. The six new Meijer brand back-to-school products include markers, crayons, colored pencils, glue sticks and glue, ranging in price from 25 cents to $1 through Labor Day, available on store shelves now.

In addition, for the fourth consecutive year Meijer is bringing back a seasonal in-store coupon which gives teachers 15% off school and home office equipment. Available through Thursday, Sept. 7, the coupon can also be used on additional categories like kids’ apparel and cleaning supplies.