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MGA Entertainment Launches New Toys in December for Last-Minute Holiday Shoppers

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MGA Entertainment Launches New Toys in December for Last-Minute Holiday Shoppers

There’s No Fear of Empty Shelves During Peak Shopping Season, with New, Affordable Innovations from L.O.L. Surprise!™, MGA’s Miniverse™, Rainbow High™, and Yummiland™

Last Minute Gifts: New On Shelf and $10 and Under

New on shelves in December, L.O.L. Surprise! All-Star Sports™ Vault Collection Tots are fan-favorite L.O.L. Surprise! tots from the most popular and recognizable All-Star Sports series. There are 12 tots to collect from past lines including Cheer dolls, Soccer dolls, Baseball dolls, Football dolls, Basketball dolls, and Tennis dolls, all available now at $9.99.

Last Minute Gifts: NEW from MGA’s Miniverse at $10 and Below

The ultra-popular MGA’s Miniverse™ Make It Mini Cafe™ libe is back this month in its fourth iteration, offering a new set of miniature food items to build and decorate, from Halo-Halo, to Tanghulu, to a Bacon-Wrapped Hotdog. Follow the recipe card to make your mini creation and set with sunlight or a 365nm UV light to harden, perfect for display and collecting. This miniature Cafe line is available now for just $6.99. And the NEW MGA’s Miniverse™ Make It Mini From Scratch™ allows you to create your own mini dessert and baked good replicas "from scratch" that brings DIY collectability to the next level. Each capsule comes with realistic mini baking "ingredients" and accessories to mix, layer, and build your sweet mini treat. This miniature baking line is available now for $9.99.
The ultra-popular MGA’s Miniverse™ Make It Mini Cafe™ libe is back this month in its fourth iteration, offering a new set of miniature food items to build and decorate, from Halo-Halo, to Tanghulu, to a Bacon-Wrapped Hotdog. Follow the recipe card to make your mini creation and set with sunlight or a 365nm UV light to harden, perfect for display and collecting. This miniature Cafe line is available now for just $6.99. And the NEW MGA’s Miniverse™ Make It Mini From Scratch™ allows you to create your own mini dessert and baked good replicas “from scratch” that brings DIY collectability to the next level. Each capsule comes with realistic mini baking “ingredients” and accessories to mix, layer, and build your sweet mini treat. This miniature baking line is available now for $9.99.

LOS ANGELES, Dec. 06, 2024 (GLOBE NEWSWIRE) —

MGA Entertainment (MGA), one of the largest privately held toy and entertainment companies in the world, announced today its advance release of 2025 toys, now available on shelves, making last-minute holiday shopping more accessible and exciting to meet the demand. The new toys are from brands already growing in popularity earlier this fall, such as L.O.L. Surprise!™, MGA’s Miniverse™, Rainbow High™, and Yummiland™, adding to the growing holiday hype of families with young kids.

According to Retail Dive, just last year, more than half of consumers (56%) left most of their shopping for December. Will 2024 fare the same?

“We’re thrilled to announce an exciting lineup of new toys and products just when shoppers need them most,” said Isaac Larian, Founder and CEO of MGA Entertainment. “Along with the magic and joy that the holidays bring, there is often an unavoidable sense of stress when it comes to gift giving. Concerns around affordability, lead time, and availability tend to grow the closer we get to Christmas. So MGA is proud to announce its newest innovative collections that provide a solution, ease that holiday gifting stress, and add to the whimsical excitement of the winter season.”

The following lines are launching beginning the first week of December at all major retailers across the U.S. In addition to the new collections, MGA is offering more than 625 toys priced at just $10 or less, ensuring the power of play and holiday joy remain accessible to all.

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