Molly-Mae Hague‘s new fashion line Maebe has been heavily criticised for its poor quality – despite ‘luxe’ price tags – with customers claiming items were ‘ruined after just one wear’.
The Love Island star, 25, who lives in Manchester, launched the company last month to much fanfare.
She says the aim of the business is to ‘reshape premium fashion, making it accessible without the high price tags’.
As soon as the clothes went up for sale, supporters of the content creator snapped up the items and within just three minutes, almost everything was sold out.
But Molly-Mae – who modelled the range on her Instagram – has recently come under fire after her ‘Ultimate Blazer’ started bobbling after customers wore it just once.
Fans also questioned the high price point of £140 when the garment is made entirely of plastic fabric – 63 per cent Polyester 19 per cent Viscose and 18 per cent Acrylic.
Lily Marie Bond shopped the collection and managed to get her hands on the viral grey blazer but was disappointed when it pilled after one wear
Others slammed the influencer for selling ‘grandad’ jeans and charging £65 for a simple white shirt
Lily Marie Bond shopped the collection and managed to get her hands on the viral grey blazer.
She went out one evening and realised after that the sleeves of the premium priced jacket had pilled and there was a loose thread by one of the buttons.
Lily said: ‘I’m not impressed, I’m very disappointed. It’s just pilling, it’s not looking good. I would not recommend buying this, it’s not worth it.
‘I wasn’t doing anything crazy I was just sitting down and having a few drinks.’
Others criticised the poor quality at the high price point, with some saying a basic white shirt for £65 was ‘criminal’.
The ‘All Tied Up Oversized Shirt’ is made from 50 per cent cotton and 50 per cent Lyocell, a semi-synthetic fabric.
The ‘Seam Detail Boyfriend Jeans’ are being sold for a whopping £90 – which is the cost of some Levi denim garments.
But the jeans were slated for looking like something a ‘grandad’ would wear online and were also 10 per cent Polyester.
The The ‘Seam Detail Boyfriend Jeans’ (pictured left) are being sold for a whopping £90 and the ‘All Tied Up Oversized Shirt’ will set you back £65 (pictured right)
Model Scott Staniland Molly-Mae’s brand is ‘all fast fashion with a premium price tag even though it’s all basically plastic’
Model Scott Staniland – who often speaks out against fast fashion brands – informed others that Jaeger was selling a very similar blazer to Molly-Mae’s that was £20 more for 98 per cent wool.
He said Molly-Mae’s brand is ‘all fast fashion with a premium price tag even though it’s all basically plastic’.
The cheapest item in the collection is the ‘Dreamer Pointelle Tee’ which is priced at £35, for the plain cropped T-shirt.
Another customer, Melissa Jade said she had been wearing the grey blazer for two days before it started bobbling around the edges of the garment.
‘I’m actually gutted. Not sure how I can fix the bobbling. I’m not sure what to do,’ she said.
Other people who purchased the clothing item commented, with some claiming that they had been sent a debobbler when they emailed about it.
One wrote: ‘Not me wearing my Hobbs blazer for the 100th time and still looks brand new. And I got it second hand from Ebay!!!’
Another penned: ‘I emailed and they’ve sent me a debobbling machine.’
Other people who purchased the clothing item commented on a clip showing the blazer, with some claiming that they had been sent a debobbler when they emailed about it
A third said: ‘People saying getting a bobble remover are mad. It cost £150 you absolutely should not need to be doing anything to it after wearing it for a couple of hours.’
A fourth commented: ‘I have a Shein jumper from a year ago that hasn’t even bobbled.’
On the Maebe website, Molly-Mae wrote: ‘With a focus on high-quality pieces designed for daily wear, the brand draws inspiration from traditional British heritage, reimagining timeless classics that exude quality.
‘It’s for the person who seeks a touch of sophistication in their day-to-day style, but without the unattainable price point.’
But supporters of the mother-of-one were also left furious after Molly-Mae – who was the former creative director at PrettyLittleThing – failed to disclose the composition of items.
After the brand launched, customers were quick to point out that the website did not detail what any of the clothes were actually made of.
Molly-Mae showcased her new line in June, posting an image to her Instagram profile wearing the blazer
Morgan also bought the blazer and joked that it was ‘Maebe a waste of money’, after wearing the blazer once ‘for three hours
Melissa Jade said she had been wearing the blazer for two days before it started bobbling around the edges of the garment
For instance, the £60 cardigan – which comes in both grey and cream – was only described as having a ‘touch of wool’.
Maebe warned that their £140 ‘ultimate’ blazer’s fabric has a ‘fibrous surface to enhance the soft touch finish’ that will bobble if ‘rubbed a lot’.
But pilling was not the only issue, as purchaser Georgia Fox showed that the seams in the pocket of the blazer were coming loose.
She said: ‘All the stitching is all ripped, look. I’m just not really sure if I’m vibing with this. It’s just not giving as much as I thought it was going to give.’
Morgan also bought the blazer and joked that it was ‘Maebe a waste of money’, after wearing the blazer once ‘for three hours’.
‘That is so bad. It is a shame because the blazer looked really nice on, I wanted the cream one, I wanted the jeans and I was really excited to see what else she came out with,’ she said.
‘But £140 for that I just think is criminal. I didn’t think she was going to put something out that wouldn’t be durable at that price point but I wore it once and it looks like it is a month old.’
Molly-Mae showcased her new line in June, posting an image to her Instagram profile which amassed over 160,000 likes.
The 25-year-old told MailOnline at the time: ‘The Ultimate Blazer is my absolute favourite, it’s the piece when we were designing the collection that I have been the most excited about.
‘The quality is beautiful and it’s a piece I know I will wear again and again.’
Molly-Mae’s representative declined to comment.
