Monumental Sports & Entertainment and TikTok announce multi-year partnership

WASHINGTON (7News) — Monumental Sports & Entertainment(MSE) announced a multi-year partnership with TikTok on Monday.

The popular social media conglomerate will serve as the official partner of the NHL’s Washington Capitals; it also includes in-arena branding and unique programming elements specific to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go and NBA2K’s Wizards District Gaming, MSE said in a statement.

TikTok will be the Capitals’ first-ever road jersey partner, debuting its logo on the uniform beginning with the 2024-2025 season, and is expected to serve as the presenting partner of the Capitals 50th anniversary celebration.

“We couldn’t be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals, and we’re thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok,”Kate Jhaveri, Global Head of Marketing at TikTok said.

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The partnership will launch immediately and extend season-long across MSE’s NHL, NBA, WNBA, G-League and NBA2K properties and media entities, inclusive of Monumental Sports Network, through the conclusion of the 2026-27 season, according to MSE.

The Washington Capitals are currently the eighth most-followed NHL team on TikTok, with more than 387,700 followers, according to MSE.

The team’s account features content highlighting players and their personalities both on- and off the ice, with more than 10.3 million TikTok likes to date and over 14.4k posts on TikTok using #washingtoncapitals. Globally, #hockey has 2.7M posts, while #hockeytok has 209.3k posts, the statement included.