MrBeast becomes YouTube’s most subscribed channel

Business Insider contacted YouTube for comment but didn’t immediately hear back.

“After 6 years we have finally avenged Pewdiepie,” wrote the content creator on Sunday — a reference to YouTuber Felix Kjellberg, also known as PewDiePie, who held YouTube’s number-one spot until he was overtaken by T-Series in 2019.

Overtaking T-Series marks an extraordinary rise for Donaldson, who has avoided the cycle of decline suffered by many other internet personalities.

MrBeast is known for his opulent videos, in which his followers compete for huge cash prizes.

He’s been uploading videos to YouTube since 2012, and has since expanded into the food business with his range of Feastables chocolates and burger brand MrBeast Burger.

Donaldson later sued the company behind the MrBeast Burger chain, claiming that their “terrible quality” burgers were damaging his brand.

Donaldson also recently announced that he had struck a deal with Amazon to create a game show for Amazon Prime called “Beast Games” that will see 1,000 people compete for a prize of $5 million.

The YouTuber told Time Magazine in February that he earns $600 to $700 million a year — but that he doesn’t think of himself as rich, as he reinvests everything he earns into his videos.