NBA Dreams Fading: Is Shaq’s Son Shareef O’Neal Betting It All on Fashion? | NBA News – Times of India

So, here’s what is happening with Shareef O’Neal. The guy’s life has been a rollercoaster journey, from basketball dreams and fashion runways. Son of the basketball king and Shaquille O’Neal, Shareef lives under the spotlight all of his life. However, as his NBA dreams falter, he is looking ahead to dominating the fashion world.
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From Basketball Courts to Runway Lights

It didn’t go easy on Shareef for his basketball run. He picked himself up after overcoming a potentially life-altering heart surgery before taking the court. He’s even signed up with Sacramento Kings recently. He barely remained with them and was instead waived almost instantly and had to go back to Sacramento’s G-League affiliate called Stockton Kings. Criticisms questioned his NBA staying power. Shareef isn’t someone who can sulk though. So he dived into fashion, which is one of his interests.

Team Up with Fashion Nova

You probably saw Shareef’s Instagram posts lately, huh? The guy has been hyping up Fashion Nova’s menswear line, Nova Men.He’s not just repping the brand—he’s owning the vibe, showing off his style with that “I got this” confidence. Shaquille, who used to troll Shareef about his weird attire, is now cool with his son’s creative side. In fact, after Shareef’s surgery, Shaq entrusted him with redesigning sneakers and revamping Reebok’s image.

And Shareef is killing it. “By the time 2025 starts, Reebok will be up there with the rest of these brands,” he confidently declared. He’s proving that he’s not just Shaq’s kid; he’s carving his own niche.

A Family Passion for Fashion

Fashion isn’t a side hustle for Shareef; it’s in his DNA. “My whole family is big on fashion,” he told Forbes. He mixes urban trends with high fashion, emphasizing comfort and individuality. For Shareef, fashion is more than just looking cool; it’s a way to connect with people.
And seems he is learning the best, during his free time Shareef gets drenched in all the world of fashion could provide for him. Currently, he is looking towards bigger things—maybe one of those things is designing his very own fashion line, or collaboration with top brands.

Shaq Speaks It All

Shaq, as always, has been a guiding force. Even though he was skeptical when Shareef started dressing all this crazy stuff, he now is his biggest cheerleader.“One day I got to show all you guys the ropes on how to do this business stuff so I can go lay my feet up for real,” Shaq joked. It’s obvious he is proud of Shareef for venturing into life other than basketball.

What’s in the future for Shareef?

While basketball might still be in the picture, fashion seems to be where Shareef’s heart truly lies.“I wanted to get more into fashion business and just music stuff, video games—stuff,” Shareef admitted. He’s already making waves in the industry, and if his current trajectory is anything to go by, we’ll be hearing a lot more about Shareef O’Neal—not just on the court but on the runway too.
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