Netflix Launches Roblox ‘Digital Theme Park’ Featuring ‘Stranger Things,’ ‘One Piece,’ ‘Cobra Kai’ and More

Netflix is teaming up with Roblox to launch its own “digital theme park” on the online gaming platform. Dubbed “Nextworld,” the web-based universe will feature characters and content from Netflix IP including “Stranger Things,” “One Piece,” “Cobra Kai” and “Rebel Moon.”

The offering debuts in early access Wednesday on Roblox.

“Once you enter Nextworld — which is your central hub in the Netflix universe — you can dive deeper into the series and films you love,” Netflix wrote in a blog post. “(Think: A digital theme park full of characters, easter eggs, and games.) Immersive games like ‘Stranger Things: Escape from Hawkins High,’ ‘One Piece: East Blue Brawls,’ and ‘Rebel Moon: Outskirts Battles’ will connect you with your favorite characters in a whole new way. While you’re there, say hi to Dustin from ‘Stranger Things,’ Luffy from ‘One Piece’ and Jimmy from ‘Rebel Moon,’ who’ll serve as guardians of their respective worlds. Some of them might even guide you through your quests and you never know who else you might encounter.”

While Roblox itself is a free online gaming platform, users are able to purchase “Robux,” which are in-game currency used to purchase virtual objects.

Netflix’s 3D interactive spaces in “Nextworld” on Roblox feature minigames, including one inspired by competition series “Is It Cake?” and one where you can test your karate skills within the Cobra Kai Dojo. Users can go to the “Streamship” within the Roblox world to attend online events like premieres and viewing parties, including the May 17 “Jurassic World: Chaos Theory” preview, and watch daily content bites at the “Tudum Theater.”

Per Netflix, “As you venture through Nextworld, you can collect objects and wearables from different shows and movies to decorate your Fan Pod, your own private space that you can keep to yourself or open up to friends. As you build more currency across challenges on Nextworld, you’ll be able to expand your pod with even more exclusive items including free limited User-Generated Content (UGC) like a Demogorgon Plushie Head or a One Piece Flag.”