Netflix To Open First Two Permanent Immersive Entertainment Venues In 2025

Netflix has announced its first two permanent experiential entertainment venues in Dallas, TX and King of Prussia PA, slated to open in 2025.

The new Netflix Houses will feature shopping outlets, eateries and experiential activities, building on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites, according to the company.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

Both locations will occupy former department stores at Galleria Dallas and King of Prussia Mall, each spanning footprints of more than 100,000 square feet. Outside of the venues will be sculptures and a mural mash-up of characters from popular Netflix titles. 

“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game,” the company said. Visitors then can grab some food at a nearby restaurant “inspired by Netflix shows from around the world,” then head to shop where you can buy that Stranger Things’ Hellfire Club T-shirt you’ve always wanted.”