New center, NüME: Fitness entrepreneur opening space in Weedsport

Jason Minnamon, CEO of NüME Fitness Consulting and Supplements, will open a Wellness, Recovery and Rejuvenation Center in the village to complement his business. Located at 8930 N. Seneca St., the center will open sometime before Black Friday, Minnamon told The Citizen, with time to spare before many people start focusing on fitness again in the new year. 

“The first question people ask is: Will this be a gym?” he said. 

The answer: It won’t be. While it would have made sense to open a workout space, Minnamon said, there are already plenty in the area. So NüME Wellness, Recovery and Rejuvenation Center will instead feature a shake and smoothie cafe, a retail section with FDA-approved and U.S.-made supplements, and space for meditation, vibroacoustic therapy, yoga and other activities.

The center will also provide access to Minnamon’s consulting on fitness and nutrition, weight loss programs and rejuvenation therapy (hormone replacement). NüME offers sleep management coaching and mindset coaching as well, among other physical and mental health programs. Whether it’s him or his staff, the business is about helping people improve their lives.

“It’s built to give you all the pieces and tools you need,” he said. “You’ll have the planning and programs to take to a (fitness) facility, the structure to help with your goals.”

Minnamon said he chose Weedsport for the center because of his ties to the region, where his reach is already wide as a consultant. He hopes it becomes a home base for more centers as well.

A native of Montana, he grew up in the Rochester area, wrestling and playing football at Palmyra-Macedon High School. After attending the University of Louisville he joined the Marines Corps, where he sustained a spinal injury that led to his military retirement. Since then, he’s bounced from information technology security for Fortune 500 companies to athletic coaching, he said.

His wife, Sara, also hails from the Cayuga County village. She is the founder of Fingerlakes LCSW Counseling Services, and her family, the Rizzos, have owned bowling alley Rainbow Lanes for more than 50 years. Minnamon complimented them, as well as the village and other local business owners, for making efforts to push for growth there. 

“(NüME) is totally different from anything else in the area,” he said. “The community is transitioning. There are a lot of positive changes and potential.”

It’s “awesome,” Minnamon said, that there are so many wellness tools at people’s disposal, whether they’re seen through TV or social media or heard through word of mouth.

But it can also be overwhelming, he continued, noting the amount of conflicting and misleading information out there.

“I was digging into it and was like, no wonder people cannot figure out and decipher how to incorporate wellness into their lifestyle,” he said.

What Minnamon offers through NüME, he said, is nothing new. The modalities and technologies available there are available at just about any wellness center. Regardless, he wants to use them to help people add structure to their lives. He knows their value, having worked to improve himself after struggling to balance his life as a businessman, husband and father. 

That’s why the name of his business plays off “new me,” he said. It’s a message he spells out on his website, numestrong.com, and a mantra he stands by and shares with others. 

“It takes discipline to make sure you’re on top of yourself,” he said. “If you do that, you’ll become more efficient at everything else.”