New Prime Day deals keep dropping — 100 of the best our editors have seen

The first day of Amazon Prime Day, an event created by Amazon, is underway! Our editors have been scouring the best deals in real-time since the event started at 3 a.m. EST on July 16.

We’re seeing discounts on everything from Apple AirPods and New Balance sneakers to household basics like batteries and baking pans for under $25. With deals this good, our editors couldn’t help but add a few things to cart, too. For a little extra shopping inspiration, we’ve compiled our own list of editors’ picks on sale during Prime Day just for you.

We’ll continue to monitor all of the best Prime Day deals available and share them below, so you don’t have to go out of your way to find exactly what you’re looking for. Don’t wait too long to shop, though — deals are only expected to last through 3 a.m. EST on Wednesday, July 18.

Keep reading to see all 100+ editor-curated deals, or click the links below to explore deals by category.

Seen on TODAY | Seen on 3rd hour of TODAY | Tech | Fashion | Beauty | Home and kitchen | Lightning deals | Sign up for SMS | FAQs | How we chose

Toshiba 50-Inch Smart Fire TV

Have you been waiting to upgrade to a bigger flat screen? Brach found discounts on 50- and 55-inch TVs from Toshiba right now for over 38% off. These smart TVs feature all of the “bells and whistles” that you’d want with an Amazon Fire TV, including a hands-free remote, 4K resolution and built-in streaming apps, according to the brand.

Toshiba 55-Inch Smart Fire TV

A 55-inch TV for under $300? We have you covered. This model features 4K resolution and Dolby Vision HDR. Plus it has Fire TV built-in, allowing you stream straight from your TV.

August Smart Home Lock

Another category we’re seeing major markdowns in this Prime Day? Smart home upgrades. This smart lock from August Home allows for keyless entry to your home and can be installed in just 10 minutes, says the brand. Brach likes that you can control the lock with your phone and have it auto-lock behind you once you leave your home, too.

Kasa Smart Plug Power Strip

Searching for even more affordable smart home upgrades? Brach says you can catch many on sale during Prime Day. Look no further than savings on power strips and light bulbs from the popular home brand, Kasa. Both the power strip and bulbs can be controlled via an app on your phone or via your voice (thanks to Amazon’s Alexa).

Kasa Smart Light Bulbs

Schedule your lights to help you wake up, wind down or even turn on before you get home with these smart bulbs. They’re compatible with Amazon’s Alexa and your smartphone device.

Chi Original Lava Ceramic Flat Iron

If you’re looking to upgrade your hair tools — Chi is offering Prime Day savings! As a longtime beauty editor, Brach says Chi’s flat iron is a favorite for smooth styling — and you can grab it for 35% off right now.

Chi 44 Iron Guard Thermal Protection Spray

For even sleeker tresses, you can grab the brand’s thermal protectant on deal for under $5 right now! 

Vera Bradley Cotton Overnight Travel Tote

Vera Bradley just rebranded itself, but the iconic travel totes are not going anywhere! A larger version of this bag was crowned a 2023 Shop TODAY Travel Gear Awards winner, but this compact version is just as useful for overnight stays — and on sale for up to 60% off. It boasts plenty of pockets, long top handles and it even has a removable strap for easy carrying.  

But hurry — patterns are selling out quick!

The Drop Britt Tiered Maxi Tent Dress

The two-day event is also a great time to save on wardrobe essentials! Brach says this bestselling maxi dress is easy to dress up or down (with sandals or sneakers!), comes in 20 different colors in sizes XXS-5X and has pockets.

Amazon Echo Pop

Amazon’s most affordable smart speaker is currently 55% off! You can control it with your voice to play music, tell you the weather, set timers, make calls and more.

Amazon Basics Household Tool Kit

Editor’s note: Our pick is no longer on sale, but we found a similar discounted item you can shop below.

A basic tool kit is something everyone should have on hand for everyday household projects, small repairs and DIY tasks. This 142-piece set comes with all the essentials: a tape measure, hammer, screwdriver, nails, pliers, a level and more.

Cartman Household Tool Set

This tool set includes scissors, knives, screwdrivers, a hammer, a tape measure and more tools that can be used for small repairs around the home.

AA Batteries (28-Count)

These AA and AAA Duracell batteries are made with the brand’s power-boosting technology and promise a 12-year shelf life. You can buy them at up to 45% off right now and not have to restock for up to a decade, potentially.

AAA Batteries (16-Count)

This pack is on deal for 40% off right now.

Nutrichef Non-Stick Baking Pan Set

An expert previously told us that you should replace your baking pans every six to seven years, or sooner if you use them more than once a week. This set of three baking sheets has a few different sizes that stack into each other to save space in storage — and they’re dishwasher safe!

Auoon Clip-On Strainer

This tried-and-true Shop TODAY favorite is a clever kitchen essential. Clip it onto any bowl or pot — or even wide pans — and strain, without having to reach for a bulky colander.

Grace & Stella Under Eye Masks (24 Pairs)

“Like an energy drink for your eyes,” the brand says, these eye masks are a favorite among the Shop TODAY team. They promise to help de-puff and perk up the skin, morning or night.

Gap Men’s Stretch Pique Polo Shirt

There’s Prime Day fashion deals for everyone! This bestselling men’s polo shirt from Gap is as low as $9 right now in select colors.

For more of the best Prime Day deals under $25, click here.

Hagibis AirPods Cleaning Pen

Charmast Portable Charger with Built-In Cables

Apple AirPods (2nd Generation)

More Apple AirPods deals:

Amazon Fire TV Stick

More Amazon device deals:

Amazon Kindle

More Prime Day Kindle deals:

• Amazon Kindle Paperwhite, $134.99 (10% off)
• Amazon Kindle Kids, $149.99 (12% off)

Kasa Smart Plug (Set of 4)

More Kasa Smart Prime Day deals:

Roku Streaming Stick 4K

Bose QuietComfort Wireless Noise Cancelling Headphones

More Prime Day headphone deals:

• Shokz OpenRun Pro Sport Headphones, $124.95 (31% off)
• Beats Powerbeats Pro Wireless Earbuds, $149.99 (40% off)

Blink Outdoor 4 Wireless Security Camera

Fitbit Charge 6 Fitness Tracker

Apple Watch SE (2nd Gen)

Bose SoundLink Flex Portable Speaker

Oura Ring Gen3 Horizon 

Amazon Fire TV 65-Inch Omni Series TV

More Prime Day TV deals:

• Insignia 42-inch Smart Full HD 1080p Fire TV, $119.99 (33% off)
• TCL 55-Inch Q65 QLED 4K UHD Smart TV, $299.99 (19% off)

More Prime Day tech deals:

For more of the best Prime Day tech deals, click here.

Pavoi 14K Convertible Link Huggie Earrings

Furtalk Sun Visor

The Drop Monika Flat H-Band Sandal

Ewedoos Exercise Dress

ColorfulKoala Dreamlux High Waisted Leggings

Naturalizer Kayden Slip On Loafer

ShaperX Women’s Bodysuit

G4Free Yoga Dress Pants

Anrabess Two-Piece Wide Leg Set

More Prime Day fashion day deals:

For even more more of the best Prime Day fashion deals, click here.

Amazon Prime Day beauty deals

Samnyte Hair Wax Stick

Maybelline Instant Age Rewind Concealer

Hero Cosmetics Mighty Patch Original Patch

Color Wow Raise The Root Spray

More Color Wow Prime Day deals:

• Color Wow Dream Coat Supernatural Spray, $22.40 (20% off)
• Color Wow Root Cover Up, $24.15 (30% off)

Bio-Oil Skincare Body Oil

Laniege Lip Sleeping Mask 

Olaplex No. 7 Bonding Oil

More Olaplex Prime Day deals:

Clinique Take The Day Off Cleansing Balm Makeup Remover

More Prime Day Clinique Deals:

• Clinique Almost Lipstick in Black Honey, $20.88 (16% off)
• Clinique High Impact High-Fi Full Volume Mascara, $22.24 (21% off)

Colgate Optic White ComfortFit Teeth Whitening Kit

IGK First Class Charcoal Detox Dry Shampoo

Medix 5.5 Retinol + Ferulic Acid Age Rewind Body Cream

Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Shark HT202 SmoothStyle Heated Comb + Blow Dryer Brush

More Prime Day beauty deals:

For more of the best Prime Day beauty deals, click here.

Amazon Prime Day home and kitchen deals

KitchenAid Classic Pizza Wheel Knife

Utopia Bedding Sheets Set

Yeti Rambler 12-Ounce Colster Can

More Yeti Prime Day deals:

• Yeti Rambler (20 Oz.), $24.50 (30% off)
• Yeti Rambler (30 Oz.), $26.60 (30% off)

Fullstar Vegetable Chopper

HiLife Portable Handheld Steamer

Ninja Ninja Fit Compact Personal Blender

More Prime Day Ninja deals:

• Ninja NC299AMZ CREAMi Ice Cream Maker, $149.99 (25% off)

Levoit Air Purifier

Bissell Little Green Carpet and Upholstery Cleaner

Cosori Air Fryer 9-in-1

More Prime Day home deals:

For more of the best Prime Day home deals, click here.

Amazon Prime Day lightning deals

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Frequently Asked Questions about Prime Day

How many Prime Days are there per year?

There is typically one Prime Day event per year, but the mega e-retailer is known to host several other deal events throughout the year. In October, Amazon hosted its Prime Big Deal Days event and as recently as April, hosted its Big Spring Sale.

What exactly is Amazon Prime Day?

Prime Day is a members-only, global savings event that falls over a two-day period. You must be an Amazon Prime member to enjoy the deals.

Is everything discounted on Prime Day?

You can expect to see discounts on thousands of items across multiple categories during the two-day shopping event — from fashion to beauty to tech.

Amazon Prime Day is a good time to grab Amazon devices and certain electronics, DealNews.com Consumer Analyst Julie Ramhold previously told Shop TODAY.

How we chose the best overall Prime Day deals

We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best overall Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).