New resort, entertainment district coming to Orange Beach

ORANGE BEACH, Ala. (WALA) – A new resort and entertainment district is coming to Orange Beach.

It’s called Wharf Landing at Heron Pointe and it will be an extension of The Wharf.

Officials told FOX10 News that it’s being built with the Margaritaville lifestyle in mind, complete with its own ferry, entertainment district with additional shops, single-family homes, waterfront condominiums and hotel-style resort units.

The Wharf’s owner Art Favre says it will be bigger and better than The Wharf itself.

“It’s very different than what we have today. We look at it is very complementary to what we already had, we’re going to have things like a ferry boat that’s going to be running from this side of the canal to the other side of the intercoastal so that people, whether they’re on the wharf side and they want to go see what’s exciting on the North Shore, or if they’re on the North Shore and they want to come see what’s exciting on the wharf present wharfside, they’ll have the best of both worlds and that’s going to run all day every day you know every few minutes,” Favre said.

Visitors can look forward to a full service complete, functioning, special resort, where any amenity that you can think of is pretty much going to be there — whether you like watersports, swimming, walking beautifully-landscaped pathways, or sitting and watching the boats go up and down the waterfront.

The resort and entertainment district is being built on 70 acres where the Old Bama Bayou used to be on the Intracoastal Waterway, according to Jason Alley, managing partner for Tope Shelf Resorts and Premier Wharf Management, who will be developing and managing the project.

“It’s not a densely populated project,” Alley said. “The idea is just connection to nature.”

Wharf management said Margaritaville Resort Orange Beach is set to break ground this fall. Construction on the waterfront district is slate to get underway next summer. Officials said they hope to open the first phase of the resort in spring of 2027, with the full resort expected to be complete by late 2028 or early 2029.

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