New Year, New Manufacturing: Fashion in 2025

Competitiveness across industries is being determined by technological adoption and innovation. 

From entertainment to manufacturing, this is the reality we see moving into 2025. 

Industry leaders like Nike exemplify how technology can redefine fashion manufacturing.

The company’s Ekiden Collection, set to come out this year, leverages Industry 4.0 technologies such as additive manufacturing and AI to produce performance-enhancing footwear tailored to athletes’ needs.

Celebrating Japan’s long-distance relay running tradition, this collection underscores Nike’s dedication to authentic athlete relationships and innovation.

In addition to high-performance products, Nike’s application of technology extends to consumer engagement through simulated try-ons and enhanced retail experiences.

As McKinsey highlights, challenger brands are outpacing traditional players through flexibility and innovation.

To remain competitive, manufacturers must embrace similar technological advancements and adapt to evolving consumer and environmental demands.

By leveraging technology to differentiate offerings and streamline operations, fashion manufacturers can navigate the uncertainties of 2025 and thrive in an increasingly complex market.

Explore the latest edition of Manufacturing Digital and be part of the conversation at our global conference series, Manufacturing LIVE.

Discover all our upcoming events and secure your tickets today.

Manufacturing Digital is a BizClik brand.