Nine Reasons Why Business Leaders Need a Growth Mindset to Succeed

The business world is full of ups and downs. One day you’re succeeding, and the next day you’re not. This can be especially true of the culture space, where trends can change daily and consumers’ opinions evolve equally as fast. Entrepreneurs who develop a growth mindset — or the belief that persistence and effort lead to success — are more likely to thrive in this type of environment, making it an essential trait to cultivate for culture space leaders.

As leaders in the culture space themselves, the members of Rolling Stone Culture Council know what it takes to succeed in today’s marketplace. Here, they discuss the top reasons why business leaders need a growth mindset and the impact that mindset has on their ability to lead well.

It Ensures You’re Eager to Try New Things

If you’re in the culture space, you’re there to expand minds and influence change, so growth must be synonymous with your vision. When your creativity and passion are paired with a determination to grow, you’re more likely to seize new opportunities because you’re eager to try new things, network with different people and make the risky but essential calls required to see your mission through. – Cynthia Johnson, Bell + Ivy

It Allows You to Overcome Opposition

What we focus on grows because the architecture of our brain chemistry adapts to what we are continually thinking and feeling. A growth mindset is critical because, in life and business, you will be told “no” a thousand times — if you do it right. It counteracts the flow of skepticism for something new. It makes sure you take the spirit of “can do” and turn it into “it is,” no matter the opposition. – Jason Peterson, GoDigital Media Group

It Helps You Adapt to a Constantly Evolving World

It is important to have a growth mindset because our lives have changed so much from even just five years ago. Now we have artificial intelligence, self-driving cars, TikTok, smartphones, social media, crypto and various other new things. We always need to adapt or else we will become extinct like the dinosaurs. – Zain Jaffer, Zain Jaffer Foundation

It Makes It Easier to Inspire Your Team

Having an unwavering belief in your mission is vital to creating a growth mindset. When you’re convinced of the value you create for customers, it’s easier to inspire your team. This mindset allows you to create unifying goals for your business and employees to rally behind. – Dustin Eide, CanPay

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It Propels You to ‘Play to Win’

A growth mindset propels leaders to “play to win” rather than “play not to lose,” fostering innovation and resilience. It drives continuous learning and adaptability, key in the dynamic culture space to avoid disruption and maintain a competitive edge. – Jessica Billingsley, Sona Capital

It Helps You and Your Team Embrace Change

In the culture space, cultivating a growth mindset isn’t just about leading — it’s about taking charge. You have to be the compass guiding your team through different situations, embracing change as your ally, not your enemy, and inspiring others to join the journey of discovery and evolution in the business. – Adam Rumanek, Aux Mode Inc.

It Allows You to Be Dynamic and Responsive to Emerging Trends

Flexibility is key for anyone in the culture space. Optimizing resources and cash is essential, just like having bench strength that can be utilized when needed. It allows you to be dynamic and responsive to emerging insights and trends while deploying resources efficiently as necessary as you execute your plan. – Michael Klein, cannabisMD

It Gives You the Confidence Necessary to Experiment

The culture space moves quickly, so, by nature, not every venture is going to be successful. Adopting a growth mindset allows you to find the confidence to learn new things, try new strategies and pivot to the next great idea whenever opportunities arise. – Evan Nison, NisonCo

It Grounds You in the Truth That You Always Have Value to Offer

All too often, creative artists and other merchants of culture can find themselves on the defensive, threatened by shifts in aesthetic preference from society writ large. A growth mindset helps a creative to remain grounded in this bottom line truth: Within you is a unique point of view that will always be valuable. Each new cultural wave is merely an opportunity to speak your voice in a new way. – Jed Brewer, Good Loud Media