Nordstrom confirms its new digital switch will offer more choices

NORDSTROM has confirmed a big change to its online shopping offering.

Much like Amazon and Walmart, shoppers will now be able to make third-party purchases from its digital marketplace.

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Nordstrom is opening up its online sales to third-party products and vendors with a new digital marketplace.

Coming this month, customers will be able to shop an expanded range of apparel including new brands previously not seen at Nordstrom.

Operating similarly to those seen at Amazon and Walmart, the marketplace will allow customers to place orders that are not directly shipped by Nordstrom, but via third-party sellers.

Lately, other fashion retailers like Macy’s, Bloomingdale’s, Saks, Hudson’s Bay, and Urban Outfitters have also launched their own marketplace.

“Through our marketplace, we’ll provide customers with a greater selection of the products, brands and sizes we know they want” said Nordstrom in a press release.

“This expanded assortment will give our customers even more reasons to shop with us for every occasion, without sacrificing the service and experience they’ve come to expect from Nordstrom.”

Customers will see personalized recommendations in the marketplace, including new brands to discover.

While shopping the Nordstrom marketplace, they will still have the same access to services including loyalty benefits and customer care support.

Buyers can also return items directly to Nordstrom and take advantage of styling and alterations services.

Nordstrom has already named some of the brand partners it will offer via its marketplace.

These include:

• AdoreMe
• Alala
• Ana Luisa
• Cynthia Rowley
• Derek Lam 10 Crosby
• Deux Par Deux
• Dia & Co
• Dippin’ Daisy’s
• DXL
• La DoubleJ
• Maison de Sabre
• Mulberry
• Natori
• Onia
• Tracksmit

MORE NORDSTROM NEWS

Aside from the new marketplace, Nordstrom bosses previously revealed plans to focus more on the Nordstrom Rack brand in 2024.

This includes opening new Nordstrom rack stores.

Locations are slated for Houston, Texas, Omaha, Nebraska, Noblesville, Indiana, and Franklin, Tennessee.

However, the company has been closing down regular Nordstrom stores, with 15 locations axed last year.

The closures included a flagship location in San Francisco, California.

Digital sales made up 36% of Nordstrom’s total sales in 2023.

The company operates 351 stores in the US – 93 Nordstrom locations and 258 Nordstrom Rack locations.

See which major clothes retailer is closing all 540 store due to bankruptcy.

And find out why Express is closing 95 locations.