Nordstrom to open more Indochino shop-in-shops

Dive Brief:

• Along with new showroom openings, Indochino is expanding its partnership with Nordstrom with more shop-in-shops. The DTC apparel brand on Thursday said it will now offer its made-to-measure suiting experience within the department store’s location in Cerritos, California; Thousand Oaks, California; Irvine, California; Pentagon City, Virginia; and Lynnwood, Washington.
• Since launching their collaboration in 2020, the latest expansion brings the total Indochino shop-in-shops in Nordstrom to 32, placing the custom clothing brand within 50 miles of more than 90% of U.S. shoppers, according to a company press release.
• The shop-in-shops will have Indochino Style Guides to assist customers in creating custom-tailored suits, shirts, chinos and outerwear, per the press release.

Dive Insight:

Indochino’s shop-in-shop openings add to the DTC apparel brand’s brick-and-mortar expansion efforts. This month, the company said it planned to open five additional U.S. showrooms by the end of September in South Carolina, Texas, New York, Utah and California.

The new shop-in-shops at Nordstrom will not only allow the brand to reach more customers, but the expansion also indicates “growing demand for personalized fashion,” Indochino CEO Drew Green said in a statement.

For Nordstrom, the expanded partnership with Indochino builds on its commitment to adding popular DTC brands to its assortment in order to stay relevant with consumers. Over the years, the department store has added brands like Bonobos, Everlane and Reformation to attract more shoppers. In a similar move, Neiman Marcus partnered with ThirdLove, which allowed the intimate’s brand to sell its products at Neiman’s Dallas, Atlanta and Coral Gables, Florida, stores.

As Indochino grows its physical reach, the brand has continued to build out its product assortment to appeal to more customers. Last year, the company expanded its womenswear offering to all of its locations and online, a move it made after initially announcing its intentions to enter the category in late 2021. Earlier this year, the brand debuted its first ready-to-wear suit collection in showrooms across the U.S. and Canada.

Indochino, which is privately held, has increased its revenue, according to the company. The brand said its fiscal 2022 revenue grew 40% year over year, as it reached a seven-figure EBITDA, thanks in part to its Black Friday and Cyber Monday sales boost. The brand continued that momentum into 2023, reporting Q1 EBITDA increased 35% year over year and posted “record-setting quarterly revenue.”