Nordstrom Welcomes Millie Bobby Brown’s Florence by Mills Fashion Line – RetailWire

Actor Millie Bobby Brown has introduced her Florence by Mills Fashion line at Nordstrom. This is the popular line’s first brick-and-mortar appearance. Previously, the “Stranger Things” actor sold her loungewear pieces, beauty products, coffee, and even pet products online.

According to Retail Dive, the partnership between Florence by Mills and Nordstrom launches with the brand’s Fall 2024 collection. The collection will be available online at Nordstrom’s website and in 20 stores across the U.S., including locations in Los Angeles, San Diego, Chicago, Seattle, and Dallas.

The collection features a variety of apparel, including ready-to-wear items, outerwear, basics, loungewear, and intimates. As reported by the outlet, pricing starts around “$20 to $30 for intimates and tees, $35 to $70 for sweaters and sweatpants, and $100 to $150 for outerwear.”

“I could not be happier that Florence by Mills Fashion is now available at Nordstrom stores,” Brown said in a statement. “Fashion is such an amazing way to express yourself through style and color but is also such a personal choice. This is why I’m so excited that everyone now has the opportunity to go into stores, touch, feel, and try on some of the pieces they might have their eye on.”

In the original press release announcing her fashion line in January, Brown said, “I created Florence by Mills Fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes. It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”

The actor also launched a wildly popular skincare line in 2019. Per PR Newswire, the skincare is a collection of clean and affordable beauty essentials for changing skin. Reportedly, Brown developed the brand to create better options and a more inclusive beauty culture.

Additionally, she launched a coffee line in 2023. Her love for the beverage inspired her to create a brand to bring a great-tasting brew into people’s homes. Florence by Mills Coffee (FBMC) is sold in the UK, Europe, and North America through its direct-to-consumer e-commerce site and key marketplaces such as Amazon, Walmart, and TikTok Shop.

Finally, Brown also has her own pet care line, according to Forbes. She sells many pet products, including toys, apparel, accessories, and home items such as beds and bags. “I wanted to extend all that Florence by Mills stands for to a very important part of my life, my beloved pets,” she said. “My brand is about encouraging young women to positively embrace their individuality and what makes them unique.”