Online Shopping in Focus—Amazon Is the Clear Winner; Walmart Is a Distant Second: US Consumer Survey Insights

What’s Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns (with the latest data from our August 12, 2024, survey), we present new data on e-commerce specifically, diving into where online shoppers make purchases and what they buy.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have purchased products online in the past three months
• Popular retailers and product categories among online shoppers
• Activities that consumers have done in the past two weeks
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Consumers’ expectations for the economy overall and for their own personal financial situation

Companies mentioned in this research report include: Amazon, Costco, Macy’s, Shein, Target, Temu, Walmart

Other relevant research:

• More research coverage of e-commerce
• Every 12 weeks, we survey consumers about each major retail sector, and we include that data in full in our US Consumer Survey Insights Databank. Look out for focused analysis on more retail sectors in future reports in our US Consumer Survey Insights report series.
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.