Opinion | TikTok users are more interested in pop culture and entertainment than news and politics, study finds – Editor and Publisher

Angela Fu, Rick Edmonds, Amaris Castillo and Ren LaForme | Poynter

American adult TikTok users are much more interested in following accounts posting about culture and entertainment than those that post about news and politics, according to a new Pew Research Center study.

The study, released Tuesday, found that influencers and creators with between 5,000 and 1 million followers make up nearly half of all the accounts followed by adult TikTok users.

In contrast, journalists, media outlets and politicians make up less than 1% of accounts followed. Researchers analyzed the accounts of 664 people to produce the report.

Click here to read more.