Outback Presents Promotes Emily Scerri To Vice President Of Entertainment Strategy – Pollstar News

Outback Presents has elevated Emily Scerri to the role of Vice President of Entertainment Strategy, effective Sept. 12. Scerri previously held the title of Director of Touring and during her time at Outback she’s been instrumental in overseeing and leading projects for artists such as The Kid Laroi, Erykah Badu, Rauw Alejandro, Romeo Santos and America.

The independent promoter announced that Scerri “will continue to expand Outback Present’s footprint in the live entertainment space and drive the success of the promotion company’s special events and music initiatives.”

Scerri, who is based in Outback’s Nashville office, will work alongside co-CEO Mike Smardak and the company’s board of directors.

“I’m beyond excited to be part of Outback Presents’ continued growth and proud to share the same values of innovation and the boutique approach of an independent promoter,” Scerri said in a statement. “Being part of this team has been an incredible journey so far, and I’m especially grateful to work alongside Mike Smardak. His mentorship, support and extensive industry insight have been invaluable. I’m eager to continue expanding our reach and impact in the live entertainment space.”

Smardak added, “Emily exhibits every attribute of success needed for a tremendous career in this business; integrity, work ethic and core promoter values. I am very excited to see all of the things she will accomplish in the future, and I am eager to continue supporting her initiatives.”

Scerri grew up in Brisbane, Australia, and she’s been involved in the live business since a young age, starting at 15 by starting by working in the box office for renowned music festivals such as Byron Bay Bluesfest, Soundwave and CMC Rocks with family-owned, independent ticketing and marketing company, Emedia Campaigns. After that she assisted with operations and artist liaison for The Big Pineapple Music Festival and Bondi Beachfest, followed by a move to Los Angeles at age 21 to further pursue her passion for live music.

Her resume includes time spent at Dick Clark Productions “where she assisted with talent booking for iconic televised events such as the Billboard Music Awards, American Music Awards and Dick Clark’s New Year’s Rockin’ Eve,” She also worked at AEG Presents in the Comedy and Global Touring departments with tours ranging from clubs to stadium-sized tours with artists such as Rammstein and BLACKPINK.

She can be reached via email at [email protected].

Outback Presents ranked No. 6 on Pollstar’s 2024 Q2 promoters chart with 2,049,152 tickets sold and a gross of $138,052,733.60.

Earlier this year Smardak was honored as part of Pollstar’s Impact 50 list, celebrating the most impactful executives in the live business.