People don’t want to buy a quarter-inch drill—they want a quarter-inch hole, the Harvard University marketing professor Theodore Levitt famously said. The point he creatively made...
Team USA’s Austin Florian competes in Thursday’s men’s skeleton event during the IBSF World Cup at Mount Van Hoevenberg in Lake Placid. He finished in 10th...
“First impressions are confusing, bewildering as a matter of fact”— writes Arthur Erickson in a letter to his teacher, Gordon Webber, on his trip to Japan...