Paige Denim Honors Top Fashion Photographers For 20th Anniversary

When Paige Adams-Geller co-founded Paige Denim in 2004, it started as a passion project.

Now, the brand has grown far beyond denim to include leather, outerwear, silks, knits, footwear, swimwear and accessories. They have 26 retail locations in California, New York and Nashville, and are available in over 80 countries.

“We’ve now become an international lifestyle brand for both men and women, upholding the same qualities of comfort, fabric innovation, and fashion-forward designs that we’ve had since the beginning,” said Adams-Geller, the current creative director who wanted to find jeans that are “a perfect fit.”

Adams-Geller, who was a fit model for years, knows quality items that fit properly. She was one of the first female founders to launch a denim brand that caters to both men and women when she co-founded the brand She co-founded the brand with her husband Michael Geller alongside Michael Hentschel.

“After launching Paige, we quickly saw a clear demand for our denim in the men’s space,” she recalls. “Jon Geller and his team incorporated our unique Transcend fabric into all of their men’s denim silhouettes, and it has since redefined the standards of luxury, comfort, and style in men’s denim.”

She has been key to the ever-changing denim landscape, from traditional fits to today’s more experimental approach. “People are becoming much more adventurous with their denim,” said Adams-Geller.

“With runway styles being more accessible than ever, denim has become a canvas for individuality and self-expression, changing from its traditional role as just an everyday pair of jeans.”

Now, Paige Denim recently celebrated its 20 year anniversary in London and has a new legacy collection to commemorate this milestone.

For the brand’s recent 20 year anniversary, they designed a women’s capsule collection of limited-edition items. “This capsule collection was inspired by the iconic work of legendary fashion photographers Peter Lindbergh, Helmut Newton, and Herbert List; whose black-and-white images sparked my love and interest in fashion,” she said.

Some of the items include the fringe Fleetwood Blazer and the High Rise Lou Lou in black leather honoring the greats of fashion photography. Lindbergh, for one, famously shot the supermodels of the 1990s, while Newton brought an edgy aesthetic to mainstream glossies. List, who saw his rise before Newton and Lindbergh, introduced a surrealist edge to fashion photography in the 1950s.

Paige Denim also recently released their latest winter offerings, which includes wide leg jeans and fashion forward fits for both men and women. “Our new women’s jean, the Arellia, is our take on the barrel leg trend, which is becoming more popular,” said Adams-Geller. “On the men’s side, we brought back one of our original fits; the Doheny. It’s a relaxed straight leg and we can’t keep it on the shelves.”

Adams-Geller first stepped beyond denim with the brand in 2008, when they released their first head-to-toe looks. Since then, it has only grown. “Our mindset is to start with denim, the foundation of your wardrobe, and then design the pieces that complete your perfect outfit,” she said.

“Jeans have always been a cultural staple in the American wardrobe, but they are no longer seen as just casual everyday wear; they’ve become a comfortable way to elevate any outfit for all types of occasions.”

The brand just opened a new store at Bicester Village, which is their second location in London, and at Belmont Park Village in New York, which is the latest addition to The Bicester Collection.

She recently celebrated the 20 year anniversary in London with an event co-hosted by Eliza and Amelia Spencer, who are nieces of the late Princess Diana. They attended alongside their sister Sabrina Elba, as well as Janice Joostema, Valeria Lipovetsky, and Sarah Harris of British Vogue.

“London has always been a second home to me,” said Adams-Geller. “London has a cutting edge fashion scene, diverse shopping, captivating architecture and overall a rock and roll energy. London fuels my creativity and in fact, one of my dogs is named London–the other one is named Chelsea.”