Palmetto Sports & Entertainment to launch on WCSC 5.7

CHARLESTON, S.C. (WCSC) – Live 5 WCSC announced Friday that Palmetto Sports & Entertainment, Gray Media’s newest sports broadcast channel, will be launching this fall.

The station will launch first in October 2024 in standard definition on WCSC 5.7, then in high definition starting December 2024 on WZCH 35.3.

WCSC first started broadcasting live games earlier this year with the Charleston Battery and Charleston RiverDogs.

“Live 5 is excited to be an integral part of launching a free, over-the-air, sports and entertainment network,” WCSC Vice President and General Manager Brian Daugherty said. “We’re proud to air the RiverDogs and Battery games live to Charleston viewers, and are looking forward to serving fans statewide”

“We couldn’t be more pleased with our partnership with Gray Media throughout this year,” Charleston Battery Club President Lee Cohen said. “The exposure of the Battery to local sports fans who haven’t been able to make it to Patriots Point was a priority for us this past offseason, and we are encouraged by the direction of launching this network to reach even more fans in the near future.”

Palmetto Sports & Entertainment’s professional team partnerships at launch will include the Charleston Battery, Charleston RiverDogs, Columbia Fireflies, Greenville Triumph, and Greenville Liberty.

In addition, several schools and colleges will be featured, including an official media partnership with Clemson University through WHNS FOX Carolina in the Greenville-Asheville-Spartanburg-Anderson market.

“This is an incredibly impactful way to bring our award-winning content to more of our fans in their homes alongside a partner with the firepower to expand the footprint of our original programming,” Kyle Caddell, the president of Clemson Athletics’ partnerships team, said.

The network will launch on Gray Media stations across South Carolina, including WPAM 18.1 and WIS 10.4 in Columbia; WHNS 21.2 in Greenville-Asheville-Spartanburg; and WMBF 32.3 in Myrtle Beach.

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