Peachtree Entertainment Expands Team

Peachtree Entertainment has made several key hires and strategic developments to account for its growth.

Among the newest additions are Holly Doscher and Justin Andrews, who join Peachtree’s leadership team. The company has also introduced a new territory system, expanding its regional presence with the appointment of Chris Drizen, Thomas Trainer and Charslie Grace to oversee key markets.

Doscher joins the team as SVP of of Marketing, bringing over a decade of experience leading high-impact marketing campaigns for established live entertainment brands like Danny Wimmer Presents and Live Nation.

Andrews has been appointed to VP of Ticketing & Revenue. He comes to the company with 10 years of experience in ticket sales and revenue optimization, most recently working with Danny Wimmer Presents. His experience also includes key roles with the Tampa Bay Lightning and Live Nation.

In the new territory system, Drizen will cover the West Coast region, bringing with him a decade of experience from Madison Entertainment, where he was instrumental in driving event success on the West Coast. Trainer, a long-time member of the Peachtree team, will now manage the Southeast and Mid-Atlantic territories, including Mississippi, Alabama, Georgia, Tennessee, Kentucky, Florida, South Carolina, North Carolina, Virginia and West Virginia. Grace will oversee Texas, Kansas, Oklahoma, Nebraska and Iowa.

In accordance with Peachtree’s expansion, they will open a new office in the T3 Finery Building in Nashville’s Wedgewood Houston neighborhood in January 2025.

“We are thrilled to welcome Holly, Justin, Chris, Thomas and Charslie to the Peachtree family. Each of these individuals brings unique expertise and a passion for live entertainment that will be invaluable as we continue to expand our presence across key markets,” shares Nathan Baugh, CEO of Peachtree Entertainment. “With these strategic hires and our new office in Wedgewood, we are positioning Peachtree for our next phase of growth and success.”

Shane Quick, President of Touring for Peachtree Entertainment, adds, “Peachtree is at a pivotal moment, and having this caliber of talent on board sets us up to deliver even more exceptional live experiences. I’m excited to see the impact these new team members will make as we continue to innovate and elevate our offerings in the touring space.”

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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